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- Predicting my future
- Planning for proper attribution – how far is too far?
- Has your memory been Googled?
- Searchmetrics helps bridge the social, SEO gap
- The best social media measurement tool: the analyst
- Getting around your attribution problem
- Reporting vs. Analyzing: Know the difference
- Is the whole greater than the sum of its parts in data analysis?
- How Klout could make +K better (and less game-able)
- PR measurement was never meant to be an exclusive club
Tag Archives: Web analytics
Planning for proper attribution – how far is too far?
The other day I was thinking about attribution. Most folks these days agree that last-click attribution isn’t the best practice, but we’re still struggling to make sense of it. How do we make sure that the proper pieces of the … Continue reading
Posted in Life as a senior analyst, Measurement
Tagged analytics, Attribution, Data analysis, Measurement, Web analytics
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The best social media measurement tool: the analyst
With all of the discussion lately about which social media monitoring and measurement tools to use, which ones not to use or just how to go about choosing, it seems we’ve all forgotten the biggest key to successful measurement: the … Continue reading
Getting around your attribution problem
I’ve come to the conclusion that attribution is measurement’s only unsolvable problem. There is no currently process to reliably or accurately give proper attribution. But that doesn’t mean you shouldn’t try to measure. It just means you have to skirt … Continue reading
Is the whole greater than the sum of its parts in data analysis?
When we talk about social media analysis or monitoring, most of us think of something along the same lines. Analyzing mentions in social media to try to find insights, sales leads and the like. The focus is on finding mentions … Continue reading