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- Predicting my future
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- Reporting vs. Analyzing: Know the difference
- Is the whole greater than the sum of its parts in data analysis?
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- PR measurement was never meant to be an exclusive club
Tag Archives: Measurement
DR. WHAW? – May 10, 2010
So, there’s one thing I forgot to tell everyone when I started DR WHAW. My middle name is “Worthless” — as in, I’ve missed my last few weeks of posts. Sorry for sucking, everyone! Between family visiting, a trip to … Continue reading
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DR. WHAW? – April 21, 2010
This post was written by DR. WHAW? Contributor Danny Prager. It’s been a fascinating day in the digital world, with all the announcements from the Facebook F8 conference. Facebook has moved closer to creating a web that is entirely social– … Continue reading
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Is definitive social media measurement spelled SAS SMA?
NOTE: These opinions are my own and do not reflect those of my employer. I’m sure by now you’ve heard about the recent release of Social Media Analytics by the SAS Institute. Basically SAS has revolutionized social media measurement by … Continue reading
Posted in Measurement, Social Media, Twitter
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DR. WHAW? – April 13, 2010
This post was written by DR. WHAW? Contributor Melissa Cafiero. I have a bit of exciting news to share before we jump into what I didn’t read while hard at work (but wanted to!) today. I have accepted a job … Continue reading
Posted in DR. WHAW?, Growing up, Measurement, Melissa, public relations, Twitter
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People (and numbers) can always surprise you
I recently ended a long-term, long-distance relationship. It was tough, and it was emotional. I was afraid to lose friends during the process as is apt to happen when these things play out. One of my best friends from college … Continue reading
DR. WHAW? – April 9, 2010
And I’m back! I apologize for the incredible tardiness of this post. Yesterday my mama was in town to help me with some serious and much-needed spring cleaning. I was pleasantly distracted all day long. Without further delay, I bring … Continue reading
Posted in DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media
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DR. WHAW? – April 7, 2010
This post was written by DR. WHAW? Contributor Danny Prager. Some great reads were passed around today online. Let’s dive in: DR. WHAW? – April 7, 2010 1) Clay Shirky on “Complexity and the Collapse of Business Models” Summary on … Continue reading
Posted in Branding, Danny, DR. WHAW?, Measurement, Social Media
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DR. WHAW? – April 2, 2010
It was a bit of a weird and rough week for me personally, and I’m very excited to have a gorgeous, relaxing weekend ahead of me. Also, a very good old friend will be moving to Chicago this weekend, and … Continue reading
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It’s not all about the numbers, it’s about the story they tell
I’ve learned something recently about human memory that I didn’t know before, but makes perfect sense. Two books I’ve read recently, The Tipping Point and A Whole New Mind, have mentioned that storytelling is an essential component of memory. If … Continue reading
DR. WHAW? – March 26, 2010
Happy weekend, y’all! I had a rough and sleepless week, and I decided to skip outta town to get a much-needed and relaxing weekend. How was your week? I’m reaching a crossroads in my life as my long-term and long-distance … Continue reading
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