Tags
Advertising Analysis analytics Attribution Blogging Branding Caleb Clay Community management CRM crowdsourcing Danny Data analysis DR. WHAW? Entrepreneur Google Growing up intern Job search life Life as an AAE Marketing Measurement Melissa Memory Mobile News cycle PR measurement public relations Rachel Reporting ROI Search Search Engine Optimization Social Media social media analytics Social media measurement Sunday digest Twitter Web analytics-
Recent Posts
- Predicting my future
- Planning for proper attribution – how far is too far?
- Has your memory been Googled?
- Searchmetrics helps bridge the social, SEO gap
- The best social media measurement tool: the analyst
- Getting around your attribution problem
- Reporting vs. Analyzing: Know the difference
- Is the whole greater than the sum of its parts in data analysis?
- How Klout could make +K better (and less game-able)
- PR measurement was never meant to be an exclusive club
Tag Archives: Measurement
Planning for proper attribution – how far is too far?
The other day I was thinking about attribution. Most folks these days agree that last-click attribution isn’t the best practice, but we’re still struggling to make sense of it. How do we make sure that the proper pieces of the … Continue reading
Posted in Life as a senior analyst, Measurement
Tagged analytics, Attribution, Data analysis, Measurement, Web analytics
Leave a comment
Searchmetrics helps bridge the social, SEO gap
Last week, I was lucky enough to get a sneak peek of Searchmetrics’ newest release: Searchmetrics Essentials. I also had the pleasure to speak with Searchmetric’s CEO Horst Joepen. He gave me a look at the new tool and it … Continue reading
The best social media measurement tool: the analyst
With all of the discussion lately about which social media monitoring and measurement tools to use, which ones not to use or just how to go about choosing, it seems we’ve all forgotten the biggest key to successful measurement: the … Continue reading
Getting around your attribution problem
I’ve come to the conclusion that attribution is measurement’s only unsolvable problem. There is no currently process to reliably or accurately give proper attribution. But that doesn’t mean you shouldn’t try to measure. It just means you have to skirt … Continue reading
Reporting vs. Analyzing: Know the difference
I just wanted to get one thing clear: reporting and analyzing do not mean the same thing. While both have to do with measurement (or monitoring), they have very different definitions. More and more frequently I’m seeing blog posts and … Continue reading
Posted in Life as a senior analyst, Measurement
Tagged Analysis, Data analysis, Measurement, Reporting, Social media measurement
1 Comment
Is the whole greater than the sum of its parts in data analysis?
When we talk about social media analysis or monitoring, most of us think of something along the same lines. Analyzing mentions in social media to try to find insights, sales leads and the like. The focus is on finding mentions … Continue reading
What could 10,000 tweets teach you?
My first tweet ever was on July 7, 2009 (below). Just over one year later, I hit the 10,000 tweet mark. Whether or not I spend wholly too much time on Twitter is still up in the air, but what … Continue reading
Posted in Growing up, Life as an AAE, Measurement, Twitter
Tagged Growing up, life, Measurement, Twitter
1 Comment
DR. WHAW? – June 1, 2010
This post was written by DR. WHAW? Contributor Melissa Cafiero. Do you find that you read a mix of articles throughout the day (different topics, fun and professional, etc.) or are you fairly focused in deciding what you read? I … Continue reading
Posted in DR. WHAW?, Growing up, Measurement, Melissa, public relations, Social Media
Tagged DR. WHAW?, Growing up, Measurement, Melissa, public relations, Social Media
2 Comments
DR. WHAW? – May 18, 2010
This post was written by DR. WHAW? Contributor Melissa Cafiero. I’m looking for new resources. Are there sites with content you can’t live without? I’m also looking for sites which talk about crisis communications specifically (both for personal reasons and … Continue reading
Posted in DR. WHAW?, Measurement, Melissa, public relations, Search, Social Media, Twitter
Tagged DR. WHAW?, Measurement, Melissa, public relations, Search, Social Media, Twitter
Leave a comment
DR. WHAW? – May 12, 2010
This post was written by DR. WHAW? Contributor Danny Prager. There was an absurd amount of great content passed around the interwebs today (as per usual), and now I’m going to share some highlights. Without futher ado — DR. WHAW? … Continue reading
Posted in Danny, DR. WHAW?, Measurement, Search, Social Media
Tagged Danny, DR. WHAW?, Measurement, Search, Social Media
Leave a comment