Tags
Advertising Analysis analytics Attribution Blogging Branding Caleb Clay Community management CRM crowdsourcing Danny Data analysis DR. WHAW? Entrepreneur Google Growing up intern Job search life Life as an AAE Marketing Measurement Melissa Memory Mobile News cycle PR measurement public relations Rachel Reporting ROI Search Search Engine Optimization Social Media social media analytics Social media measurement Sunday digest Twitter Web analytics-
Recent Posts
- Predicting my future
- Planning for proper attribution – how far is too far?
- Has your memory been Googled?
- Searchmetrics helps bridge the social, SEO gap
- The best social media measurement tool: the analyst
- Getting around your attribution problem
- Reporting vs. Analyzing: Know the difference
- Is the whole greater than the sum of its parts in data analysis?
- How Klout could make +K better (and less game-able)
- PR measurement was never meant to be an exclusive club
Tag Archives: Attribution
Planning for proper attribution – how far is too far?
The other day I was thinking about attribution. Most folks these days agree that last-click attribution isn’t the best practice, but we’re still struggling to make sense of it. How do we make sure that the proper pieces of the … Continue reading
Posted in Life as a senior analyst, Measurement
Tagged analytics, Attribution, Data analysis, Measurement, Web analytics
Leave a comment
Getting around your attribution problem
I’ve come to the conclusion that attribution is measurement’s only unsolvable problem. There is no currently process to reliably or accurately give proper attribution. But that doesn’t mean you shouldn’t try to measure. It just means you have to skirt … Continue reading