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Category Archives: Measurement
Metrics and Cockfosters
Originally posted on PRBreakfastClub. I’ve been a bit delinquent in writing my fair share of posts recently due to my recent vacation to London. I spent one glorious week with my little sister and parents exploring one of the oldest … Continue reading
Posted in Measurement
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Klout Adds Context to Automated Influence?
Originally posted on PRBreaktfastClub. Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include context and topical … Continue reading
Posted in Influence, Measurement, Social Media
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Measurement is not a number, it’s context
Last week Ken Burbary wrote a blog post which inspired me. He talked about measuring online influence and why using a single metric or number is not the way to do it. One thing he said in particular struck a … Continue reading
Posted in Life as an AAE, Measurement, PR metrics, Social Media, Twitter
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Five Challenges to Social Media Measurement: Why There’s Hope Yet
On Sunday, Ad Age published a blog post with five reasons why digital and social media are so difficult to measure. While I applaud the insights and validity of these points, it was a bit…depressing. I wanted to go back … Continue reading
Posted in Life as an AAE, Marketing, Measurement, PR metrics, Social Media
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We get it. Search is king. So how do we measure it?
With the release of the 11th annual Edelman Trust Barometer, it has never been more clear to me that search is no longer the future. Search is already king. We probably should have seen this coming when “to Google” officially … Continue reading
Posted in Measurement, Search
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What could 10,000 tweets teach you?
My first tweet ever was on July 7, 2009 (below). Just over one year later, I hit the 10,000 tweet mark. Whether or not I spend wholly too much time on Twitter is still up in the air, but what … Continue reading
Posted in Growing up, Life as an AAE, Measurement, Twitter
Tagged Growing up, life, Measurement, Twitter
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DR. WHAW? – June 1, 2010
This post was written by DR. WHAW? Contributor Melissa Cafiero. Do you find that you read a mix of articles throughout the day (different topics, fun and professional, etc.) or are you fairly focused in deciding what you read? I … Continue reading
Posted in DR. WHAW?, Growing up, Measurement, Melissa, public relations, Social Media
Tagged DR. WHAW?, Growing up, Measurement, Melissa, public relations, Social Media
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DR. WHAW? – May 18, 2010
This post was written by DR. WHAW? Contributor Melissa Cafiero. I’m looking for new resources. Are there sites with content you can’t live without? I’m also looking for sites which talk about crisis communications specifically (both for personal reasons and … Continue reading
Posted in DR. WHAW?, Measurement, Melissa, public relations, Search, Social Media, Twitter
Tagged DR. WHAW?, Measurement, Melissa, public relations, Search, Social Media, Twitter
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DR. WHAW? – May 12, 2010
This post was written by DR. WHAW? Contributor Danny Prager. There was an absurd amount of great content passed around the interwebs today (as per usual), and now I’m going to share some highlights. Without futher ado — DR. WHAW? … Continue reading
Posted in Danny, DR. WHAW?, Measurement, Search, Social Media
Tagged Danny, DR. WHAW?, Measurement, Search, Social Media
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DR. WHAW? – May 10, 2010
So, there’s one thing I forgot to tell everyone when I started DR WHAW. My middle name is “Worthless” — as in, I’ve missed my last few weeks of posts. Sorry for sucking, everyone! Between family visiting, a trip to … Continue reading
Posted in Clay, DR. WHAW?, Measurement, Social Media
Tagged Clay, DR. WHAW?, Measurement, Social Media
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