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- Is the whole greater than the sum of its parts in data analysis?
- How Klout could make +K better (and less game-able)
- PR measurement was never meant to be an exclusive club
Author Archives: Rebecca Denison
If you’re going to measure, you have to get real and face the music
Originally posted on PRBreakfastClub. Lately there has been much more of a focus on public relations measurement, which I think is a great step for the industry. My concern with suddenly embracing measurement is that it’s a bit like Othello – … Continue reading
Posted in Measurement, PR metrics, Social Media
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Metrics and Cockfosters
Originally posted on PRBreakfastClub. I’ve been a bit delinquent in writing my fair share of posts recently due to my recent vacation to London. I spent one glorious week with my little sister and parents exploring one of the oldest … Continue reading
Posted in Measurement
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Klout Adds Context to Automated Influence?
Originally posted on PRBreaktfastClub. Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include context and topical … Continue reading
Posted in Influence, Measurement, Social Media
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Taking on a new challenge!
As many of you already know, Friday, April 22, was a bittersweet day for me. I hopped a plane across the Atlantic to see my baby sister in London and spend a week with my family playing tourist. But it … Continue reading
Posted in Digitas, Growing up
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Measurement is not a number, it’s context
Last week Ken Burbary wrote a blog post which inspired me. He talked about measuring online influence and why using a single metric or number is not the way to do it. One thing he said in particular struck a … Continue reading
Posted in Life as an AAE, Measurement, PR metrics, Social Media, Twitter
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What is it that binds us to this place as to no other?
I wrote this post last year on a trip back to my old stomping grounds. Today marks three years since the passing of an amazing Tar Heel and friend, and I can’t think of any better way to honor her … Continue reading
Posted in Growing up, Life as an AAE
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Five Challenges to Social Media Measurement: Why There’s Hope Yet
On Sunday, Ad Age published a blog post with five reasons why digital and social media are so difficult to measure. While I applaud the insights and validity of these points, it was a bit…depressing. I wanted to go back … Continue reading
Posted in Life as an AAE, Marketing, Measurement, PR metrics, Social Media
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Building relationships with influencers is anything but lazy
Last week, Mark Evans wrote a blog post about influencers. He claims that they make us lazy. Not just the existence of social media influencers, but rather the use of these online influencers as third-party spokespersons for a brand or … Continue reading
Posted in Marketing, public relations, Social Media
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We get it. Search is king. So how do we measure it?
With the release of the 11th annual Edelman Trust Barometer, it has never been more clear to me that search is no longer the future. Search is already king. We probably should have seen this coming when “to Google” officially … Continue reading
Posted in Measurement, Search
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I think I work to live
The more I think about what my goals are for the next year, five years and beyond, the more I’ve discovered that I think I may be a “work to live” person. If we’ve met in real life, if you … Continue reading
Posted in Growing up, Life as an AAE
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