Author Archives: Rebecca Denison

About Rebecca Denison

Passionate UNC graduate (and basketball fan) interested in social media and measurement. As a biochemist-turned-communications professional, I spend my days as a senior social media analyst at Digitas in Chicago. Through my work, I have been able to establish social media monitoring and measurement best practices. I’m excited to explore more aspects of online measurement like traditional Web analytics, search metrics and integrated data models as I continue to learn and grow.

Predicting my future

Posted on December 6, 2011 by Rebecca Denison

I have life-altering, ground-shaking news. Again. OK, so I’m being dramatic, but I’m incredibly excited about this. And I have been dying to share this news with you: I’m going back to school! Starting just a few days after the … Continue reading →

Posted in Digitas, Life as a senior analyst, Measurement | 16 Comments

Planning for proper attribution – how far is too far?

Posted on October 19, 2011 by Rebecca Denison

The other day I was thinking about attribution. Most folks these days agree that last-click attribution isn’t the best practice, but we’re still struggling to make sense of it. How do we make sure that the proper pieces of the … Continue reading →

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Has your memory been Googled?

Posted on October 12, 2011 by Rebecca Denison

This infographic about how Google affects our memory really got my mind turning. It claims that our ability to find endless information instantly on the Internet (specifically Google) has diminished our ability to form memories and recall information. The theory … Continue reading →

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Searchmetrics helps bridge the social, SEO gap

Posted on September 21, 2011 by Rebecca Denison

Last week, I was lucky enough to get a sneak peek of Searchmetrics’ newest release: Searchmetrics Essentials. I also had the pleasure to speak with Searchmetric’s CEO Horst Joepen. He gave me a look at the new tool and it … Continue reading →

Posted in Measurement, Search, Social Media | Tagged , , , , , | 1 Comment

The best social media measurement tool: the analyst

Posted on September 19, 2011 by Rebecca Denison

With all of the discussion lately about which social media monitoring and measurement tools to use, which ones not to use or just how to go about choosing, it seems we’ve all forgotten the biggest key to successful measurement: the … Continue reading →

Posted in Life as a senior analyst, Measurement, Social Media | Tagged , , , , , , | 2 Comments

Getting around your attribution problem

Posted on September 14, 2011 by Rebecca Denison

I’ve come to the conclusion that attribution is measurement’s only unsolvable problem. There is no currently process to reliably or accurately give proper attribution. But that doesn’t mean you shouldn’t try to measure. It just means you have to skirt … Continue reading →

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Reporting vs. Analyzing: Know the difference

Posted on August 26, 2011 by Rebecca Denison

I just wanted to get one thing clear: reporting and analyzing do not mean the same thing. While both have to do with measurement (or monitoring), they have very different definitions. More and more frequently I’m seeing blog posts and … Continue reading →

Posted in Life as a senior analyst, Measurement | Tagged , , , , | 1 Comment

Is the whole greater than the sum of its parts in data analysis?

Posted on August 18, 2011 by Rebecca Denison

When we talk about social media analysis or monitoring, most of us think of something along the same lines. Analyzing mentions in social media to try to find insights, sales leads and the like. The focus is on finding mentions … Continue reading →

Posted in Life as a senior analyst, Measurement | Tagged , , , , , , | 4 Comments

How Klout could make +K better (and less game-able)

Posted on June 21, 2011 by Rebecca Denison

_ga.trackFacebook();Tweet I know what you’re thinking. I’ve never really had a nice word to say about Klout. And I’ve been too critical of them. Klout is trying to measure something that is inherently impossible to quantify. But they are giving … Continue reading →

Posted in Influence, Measurement, Social Media, Social media influence | 9 Comments

PR measurement was never meant to be an exclusive club

Posted on June 16, 2011 by Rebecca Denison

Originally posted on PRBreakfastClub. OK, maybe I have a biased opinion about this, but I don’t think PR measurement was ever intended to be an exclusive club. I remember learning about measurement during the first week of my first PR … Continue reading →

Posted in Measurement, PR metrics, public relations | 2 Comments