Hello and thank you for reading! Come follow me on Twitter, send me a message or connect with me on LinkedIn if you’d like to get to know me better or chat more.
I am a passionate UNC graduate (and basketball fan) interested in social media and measurement. As a biochemist-turned-communications professional, I spend my days as a senior social media analyst at Digitas in Chicago.
Through my work, I have been able to establish social media monitoring and measurement best practices. I’m excited to explore more aspects of online measurement like traditional Web analytics, search metrics and integrated data models as I continue to learn and grow.
NOTE: All observations are solely my own personal opinion and do not represent Digitas or its clients.