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Posts Tagged ‘Twitter’

DR. WHAW? – May 18, 2010

2010
05.19

Tags: DR. WHAW?, Measurement, Melissa, public relations, Search, Social Media, Twitter
Posted in DR. WHAW?, Measurement, Melissa, Search, Social Media, Twitter, public relations | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I’m looking for new resources. Are there sites with content you can’t live without? I’m also looking for sites which talk about crisis communications specifically (both for personal reasons and so I can find new posts to share with you) so if you have any suggestions, please let me know!

DR. WHAW? – May 18, 2010

A Twitter success story: Search leads to new market discovery by Fara Hain – In this post, Fara describes her less than enthusiastic initial perception of Twitter; however, she gave it a shot (simply by setting up keyword alerts for her brand and listening to the chatter) and discovered a new customer segment, and use, for her company’s product. It’s a really interesting post and a little inspirational, too.
Digital PR Perspectives: The BP Oil Spill by Arik Hanson (with Danny Brown, Gini Dietrich and Heather Whaling) – I haven’t really investigated how BP is responding to this issue (partially because I don’t have time and partially because I can’t deal with the emotional pull at the moment) so this “roundtable”-type discussion was really nice. It’s pretty lengthy, though, so you’ll want to set aside some time.
Sentiment vs. message in social media – which do you value more? By Rebecca Denison – How could I not include a post from Rebecca?! Because she asked a great question, and brought up a few more in the post, the comments shouldn’t be missed!
The APR Process — Why It’s Worth It by Stephanie Q. Fitzsimmons – I’m not going to argue about APR vs no APR, but I thought this quick post was insightful and helped with the curiosity I had about the process.
Why It’s Helpful To Send Back a Positive Reflection of a Person’s Actions by Gretchen Rubin – I know that something like 95% of my DR WHAW posts include a Gretchen Rubin/Happiness Project mention, but I just always find something useful from her. This post talks about “pro-social behavior,” and she goes on to say, “When we’re reminded of what we’re doing right, and when we realize that right action is noticed and appreciated (because practically all of us want those gold stars!), we’re encouraged to keep it up.”
33 Pictures Caught at Exactly the Right Moment by Gerri Elder – Some of these are quite funny and some make you scratch your head. Warning: Photo #3 is really graphic. It caught me by surprise and made me a bit nauseous. Ick.

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DR. WHAW? – May 13, 2010

2010
05.13

Tags: DR. WHAW?, Rachel, Social Media, Twitter
Posted in DR. WHAW?, Rachel, Social Media, Twitter | View Comments

This post was written by DR. WHAW? Contributor Rachel Boyman.

Hello out there! It’s been a long day (and still going!) so I’m going to keep it short and sweet tonight. Plus, I spent a bit of the day reading the posts of my fellow DR. WHAW contributors — I love seeing their picks! Here we go…

DR. WHAW? – May 13, 2010

1. Facebook and Twitter Are On A Collision Course. And We’re In The Middle by MG Siegler

Compliments to TechCrunch on this headline — and though I think Facebook and Twitter are still providing slightly different functions for different types of users, the internet is a fast-paced place, and if I start spending more time on Twitter than I do on Facebook, it’s only a matter of time before I’m going to want to incorporate the features I like from both sites onto the one I’m spending more time on. The analogies Siegler uses are a bit awkward, but you get the point.

2. Putting a Price on Words by Andrew Rice

I’m not sure if this was in last week’s NYTimes magazine or in the one coming up (again, the subscription dilemma) but just a really interesting look at the ways online news organizations are exploring different pay-for-content models. Users love free content, content-providers can’t afford to give it away, and a simple profit-sharing system with writers doesn’t seem to work either. Depressing.

3. Dear Mark Zuckerberg by Robert Scoble

Oh Facebook. We love you truly madly deeply, but Scoble is right — between the privacy changes + criticism from trusted leaders on the Web — you’ve broken our trust. And as everyone who’s ever lost trust in another knows, once you break it, it’s tough to get it back without making real concessions to change.
4. America’s Tweethearts by Vanessa Grigoriadis

I’m not sure how I missed this Vanity Fair piece (its times like this that I consider purchasing or subscribing so I see the real hard copy of my favorite magazines) but I stumbled upon it when looking at Julia Roy’s website. I think the tone of the article is a bit mocking, but I think it’s kind of cool that one’s twilebrity factor is, in this case, in direct proportion to usage and engagement.

I’m afraid that’s all for me tonight — it’s been a long day, my brain is fried and I’m just seeing on Twitter that a suspicious vehicle in Union Square has led to NYPD to investigate. Ah, the perks of living in downtown NYC. On that note, g’night kids. Stay safe.

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DR. WHAW? – May 11, 2010

2010
05.11

Tags: DR. WHAW?, Melissa, Social Media, Twitter
Posted in DR. WHAW?, Melissa | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I’m back! After a two-week hiatus, a plane ride with a cat, a move from Dallas to Washington, a new job and new friends (along with my old friends!), I’m ready to share with you what I Didn’t Read While Hard At Work!

Side note: Because I was behind on my RSS feeds, please pardon any “old” content. Also, forgive me for jumping around different topics… moving/organization tips, zen, productivity, Facebook pages, PR internships, social media and lay-offs/overworked employees. My attention span was horrible today!

DR. WHAW? – May 11, 2010

1. Ask Unclutterer: A successful move by Erin Doland – I know this post may not be relevant to many of you, but because my husband and I just made a huge move halfway across the country, I wish I read this prior to packing (though we’re still in the process of unpacking so there’s hope). Hopefully at least one person will find this useful. First, don’t throw out unopened boxes just because you haven’t needed anything in them since 2005. Erin also recommends going through your things twice. Yikes!

2. Letting Go of Attachment, from A to Zen by Lori Deschene – While the advice from Zen Habits can sometimes be a little far-fetched for me (just a personal preference), occasionally I’ll find a post that inspires me. This is that post. I can’t really begin to sum it up nicely, so I’ll simply quote it:

“When you stop trying to grasp, own, and control the world around you, you give it the freedom to fulfill you without the power to destroy you. That’s why letting go is so important: letting go is letting happiness in.

It’s no simple undertaking to let go of attachment—not a one-time decision, like pulling off a band-aid. Instead, it’s a day-to-day, moment-to-moment commitment that involves changing the way you experience and interact with everything you instinctively want to grasp.

The best approach is to start simple, at the beginning, and work your way to Zen.”

3. Beware of Fake-Work and Make-Work by Gretchen Rubin – Gretchen calls out some of the things we do to procrastinate (surf the Web) or cope when we can’t concentrate and provides some perspective as well:

“Of course, one of my Secrets of Adulthood is that the opposite of a great truth is also true, and I have several resolutions aimed at helping me not to worry constantly about being efficient, but instead, to Force myself to wander and Schedule time for play. Sometimes, I work best by doing things that don’t look like ‘work.’”

4. Why Facebook’s Community Pages Could Give Brands Headaches by Dave Fleet and Will Facebook community pages upset the brand apple cart? By Arik Hanson – Say you developed a Facebook page, engaged with Fans (now Likers?) and created an area where customers could connect with you. Facebook then introduces the Community Pages and suddenly there’s another outlet where Fans/Likers can connect… to no one, because you don’t have access to control the content on the page. Or, what if you’re a consumer and engaged on the original page and now are confused about the numerous pages that pop up when you type in your favorite company’s name? Interesting thoughts for sure. (Client Disclosure: Dave Fleet includes a Microsoft example.)

5. Do You Need An Internship to Get a Job in PR? By Jeremy Porter – I like that Jeremy offers views from both the Yes and No angles. I found that I couldn’t get an entry-level job in PR without two internships. Whether you can get a job in PR with an internship or not, I think those who complete an internship (or two) are much better equipped to enter the workforce. They are familiar with the expectations and day-to-day responsibilities rather than an abstract idea of what PR really is. Four years in a classroom isn’t the same as a week at a PR firm, and certainly not as helpful.

6. Making Time For Evolution by Amber Naslund – This was a post I didn’t want to read. I haven’t updated my blog in months and my Twitter activity over the past six to eight weeks has plummeted. She makes excellent points, of course, and I think I was most annoyed because it’s true. I want the success of some of the bloggers I see as role models, but don’t want to put the effort into it. I would much rather spend time with family or engage in other activities I find fulfilling rather than spend a couple of hours online each day focusing on my blog. It just doesn’t fit into my priorities right now. I’m sorry, but that’s just me.

7. 80% of workers report heavier layoff-induced load by Sandra M. Jones – I know many people who would agree with this, along with myself, and have even included similar articles in previous DR WHAW posts. Employees are no longer satisfied with simply having a job, and other opportunities are out there. So if you’re a boss overworking your employees, you better be prepared to reward them and show your appreciation.

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DR. WHAW? – April 22, 2010

2010
04.22

Tags: DR. WHAW?, Rachel, Social Media, Twitter
Posted in DR. WHAW?, Rachel, Social Media, Twitter | View Comments

This post was written by DR. WHAW? Contributor Rachel Boyman.

I’m ready to start pretending its Friday, so here goes kids!

DR. WHAW? – April 22, 2010

1. Facebook’s Instant Personalization is the Real Privacy Hairball by Liz Gannes

All day (and yesterday) I kept seeing tweets on the latest developments from Facebook/f8 – it was driving me crazy that I didn’t have time to sit down (figuratively speaking) and digest it all. Since I use Facebook primarily to connect with friends and family, my profile contains a significant amount of information based on who I am and what I say – which is why I’m particularly concerned about protecting my privacy – and this is why.

2. Debunking the Myths of Telecommute by Sylvia Marino (as told to Patricia R. Olsen)

I’m slightly envious of my friends and family members who have the option of working from home when they need to, making it really easy to fantasize about how great working remotely could be. This perspective from a female executive at Edmunds.com exposes the misconceptions behind telecommuting and reveals the cons that people often overlook.

3. This is What a Tweet Looks Like by Sarah Perez @rww & @raffi’s Map-of-a-tweet

I saw this a couple of days ago and just found it fascinating. I’m no “web ninja”, so an inside look into what a tweet really looks like in code on is pretty freaking cool – it also makes me feel like I’m reading a foreign language.
4. Is This Retweetable? by @Sheamus

Once you join Twitter, it doesn’t take long to notice who understands quantity vs. quality when it comes to tweeting, especially when it comes to retweets — just today I realized that some of the people I follow are better sources of news than the actual news organizations they’re linking to – kind of an organic filter. Seeing retweets that clog up my feed or repetitive “metweets” make me more aware of what I’m putting out there too.

5. Peace in the home: Sharing an iPad with Your Spouse by Michael Rose, tuaw.com

This might be kind of an odd choice considering it revolves around 2 things I don’t have: an iPad and a spouse, but Rose’s breakdown & clever link inserts were both educational and engaging. It was a really interesting read and I felt like I learned a lot about user experience on the iPad that is transferable to other devices.

6. 53 Life Lessons from Homer Simpson by Steve Scott

A fun compilation here — this advice is wrong enough that in certain contexts, it sounds right. For example, life lesson #10 (“Son, this is the only time I’m ever gonna say this. It is not okay to lose”) could be interpreted as ‘failure is not an option’ or ‘never give up’…see what I mean?

7. Tweet Tweet Boom Boom: How Tech Start-ups Like Foursquare and Meetup Are Trying to Overthrow Old Media and Build a Better New York by Doree Shafrir

Finally, if you haven’t seen this piece from New York Magazine, it’s worth a read. It’s a bit NY-centric, but it really chronicles some of the more well-known start-ups in NYC and adds additional perspective following this like-minded NYTimes dealbook piece.

That’s all for me – as I say in real life: TTYL!

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DR. WHAW? – April 15, 2010

2010
04.15

Tags: DR. WHAW?, Growing up, Rachel, Social Media, Twitter
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This post was written by DR. WHAW Contributor Rachel Boyman.

Hello DR. WHAW readers! As promised, here are some things I Didn’t Read While Hard at Work (but really wanted to of course) – enjoy!

1. Questions answered on business blogging by Felix Salmon

Salmon’s a pretty well-known voice within the financial news media, and he posted this after a journalism student emailed him with some questions on business blogging (not sure whether it was an undergrad vs. grad jschooler). It’s a good piece discussing how the Web has unlocked opportunities for bloggers and journalists, and everyone in between working to report on a topic. The comments below the post are also pretty interesting – the one thing missing is the name of the student who submitted the questions (gives credit to the mind that posed the questions Salmon thought worthy enough to answer!).

2. Cisco CTO: Welcome to the Video Revolution by James Rogers @ The Street.com

I spotted this clip of an interview with Padmasree Warrior, Cisco CTO (and avid tweeter which makes sense since it looks like this took place at Chirp). Though most of the technical language is over my head, Warrior touches on a major point – that we’re really at “just the beginning” of the video revolution. Really fascinating when you consider both the speed of Web technology and the fact that YouTube was started more than 5 years ago! Doubtful that anyone would/could argue with Warrior on the Web becoming a platform that will have huge ramifications for industry.

3. How Virgin America Uses Promoted Tweets by Jennifer Van Grove

After watching Oprah’s interview with Sir Richard Branson yesterday, I’m not surprised to find out that Virgin was specifically approached by Twitter (not vice versa) to be one of the 10 initial advertisers of Promoted Tweets. This Mashable article is full of really fascinating nuggets – one of them being that Virgin America plans to use Twitter exclusively to announce & promote a new market next week. This also got me SUPER excited for an upcoming trip in which I’ll be taking my first (virgin?) Virgin flight!

4. Tweet Level by Edelman’s @jonnybentwood & @alexparish

Maybe I’m the last to the Tweet Level party here, but I came across this today and, in addition to checking out my own Tweet Level, had a lot of fun checking out the tweet levels of users and institutions (@whitehouse is very popular with a score of 93.2, but engagement is less than half at 42). One thing that made me sad – Kim Kardashian’s Trust Score is higher than Oprah’s (@KimKardashian = 97.2, @Oprah = 66.3).

5. Bye Bye Tasty Blog Snack by Justine Ezarik (aka iJustine)

I find iJustine’s presence on the Web totally engaging, and her latest blog post is about her decision to move her vlog to a better-branded site. If you haven’t watched any of iJustine’s YouTube channel, I highly recommend you check ‘em out (though I don’t recommend starting out late in the evening – could take you into the wee hours!).

6. My Parents Were Awesome by Eliot Glazer

This one’s just for fun but I love discovering sites who’s genius lies in their simplicity (I mean that in a good way, truly). I came across this blog this morning and immediately added it to my regular blogroll – what a great idea! No surprise Glazer was rewarded with a book_deal.

That’s all for me – going to try to make it an early bedtime night – been a long week but TGIF!

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Is definitive social media measurement spelled SAS SMA?

2010
04.14

Tags: Measurement, Social Media, Twitter
Posted in Measurement, Social Media, Twitter | View Comments

NOTE: These opinions are my own and do not reflect those of my employer.

I’m sure by now you’ve heard about the recent release of Social Media Analytics by the SAS Institute. Basically SAS has revolutionized social media measurement by making real-time analytics and accurate automated sentiment a reality.

So what does this mean for social media analysis? Is this it?

Why it’s too early to tell:

It’s obviously not the perfect tool. Yes, it’s real-time and can provide analysis faster than manually processing data. But the automated sentiment is still not perfect. Maybe I’m asking too much, and I do admit that this is a huge step forward. But is it perfect? No.

Can the automated sentiment be changed? I wonder if it’s possible to edit posts and how they’re assigned. If I can view a tweet I clearly think is positive and it’s marked neutral, can I edit that? I understand that this tool will learn as it goes, but it still can never be as accurate as humans.

Are actual posts easily viewed? Part of my job is monitoring as well as measurement. If there is a sudden increase in volume, I want to know why. I want to know the actual content driving the surge, not just that it’s 67.5% positive and mostly found on Twitter. Is this easy to view in SAS SMA?

How are searches built and amended? Is there an easy way to view and alter searches to filter out irrelevant content? Some searches are absolutely riddled with junk, and it’s imperative that this be easily weeded out to be sure only relevant content is included in analysis.

Is the topic analysis the same for every search? Not only do topic categories differ for every search, but topics also grow and evolve. Are topics preset or can they be changed as time goes on? How are these determined? It’s always been a big deal to me to be able to analyze social media content by topic as well as by sentiment. The sentiment could be perfect, but flawed topic analysis would render this capability almost useless.

Obviously there is still a lot of speculation, but I am incredibly excited to see this tool in action at some point and compare it side-by-side with other monitoring and measurement tools available.

What do you think? Is this the end-all for social media analysis? What is the tool missing?

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DR. WHAW? – April 13, 2010

2010
04.13

Tags: DR. WHAW?, Growing up, Measurement, Melissa, public relations, Twitter
Posted in DR. WHAW?, Growing up, Measurement, Melissa, Twitter, public relations | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I have a bit of exciting news to share before we jump into what I didn’t read while hard at work (but wanted to!) today. I have accepted a job offer with a PR agency in Seattle and my husband and I will be moving to the Pacific Northwest in two short weeks. I’m certainly going to miss Texas (my home for the past 20+ years), but am excited about the new adventure!

DR. WHAW? – April 13, 2010

Analytic.ly Provides Real-Time and Historical Twitter Analysis by Jolie O’Dell – Analytic.ly, a new tool by PeopleBrowsr, aims to help users “visualize, study and measure” conversations on Twitter. It offers custom reports and graphs, stores data to help you spot trends and provides real-time results. The cost? Premium features begin at $20/mo. Check out the screenshots on Mashable – pretty nifty.
Even If You Can’t/Won’t Engage, You Need to Monitor by Danielle Cyr – Before you and/or others in your company start arguing about jumping into conversations and getting engaged, at least do one thing: monitor. See what people are saying (they are talking about your brand) and look at what your competitors are doing. Are they doing something right? What are they doing wrong? What can you learn from them? And don’t use $$ as an excuse. There are a ton of free tools that can help you get your monitoring program off the ground.
Five Things Every Publicist Wants the Media to Understand – Reporters and bloggers call out PR practitioners all the time when we screw up. And sure, we make mistakes and should learn from them, but I love the five bulletpoints: “Reporters help us accomplish our goals, but please remember we help you with your jobs too.” “We are not encyclopedias.” “We too deal with tyrannical, delusional bosses and soul-crushing demands on our time.” “Our jobs are also in jeopardy.” “It all comes full circle, baby.”
How to Make Good Use of Time Pockets by Ali Hale – How many times a day do you sit at your computer and think, “Okay, 10 more minutes before my next meeting. I may as well not start anything new because it’s not enough time to get anything done.”? It happens to me all the time! I LOVE these tips, which are also conveniently broken out by Work pockets and Home pockets (of time, not Hot Pockets).
To appreciate, first acknowledge by Mary Ellen Slayter – Isn’t it nice to feel appreciated? What makes you feel like a valued team member?

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DR. WHAW? – April 6, 2010

2010
04.06

Tags: DR. WHAW?, Marketing, Melissa, Mobile, Social Media, Twitter
Posted in DR. WHAW?, Marketing, Melissa, Mobile, Social Media, Twitter | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I hope everyone had a good holiday weekend, religious affiliations or not. I’m not going to babble on today; instead, I’m going to say… Yay Duke! Thanks for winning me my bracket. Happy reading!

DR. WHAW? – April 6, 2010

Are Friendships the Key to Workplace Happiness? by Eileen Habelow – Do you draw a clear line between professional relationships at work and personal friendships? Do you blur the lines a bit? Can you help it? This article takes a look at survey statistics (“67 percent [of American workers] reported having friends at work makes their job more fun and enjoyable and 55 percent feel that these relationships make their job more worthwhile and satisfying”) and looks at the pros and cons of each preference.
Are Bloggers Journalists? by Jeremy Porter – “PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days?” In my opinion, and from what I’ve seen in my trade media outlets, when publications folded and editors were laid off, the editors started their own sites – blogging, writing articles, etc. They still are, essentially, journalists, but they adapted to continue working in the same vein.
Twitter: 25 Media Insiders to Follow Right Now by Dylan Stableford – Who doesn’t like lists? Maybe I’m lame, but most of these guys are new to me so I’m glad I found this resource.
Presence Journalism And Immediacy by Amber Naslund – How will news, journalists and media outlets have to adapt to keep up with breaking news when Twitter often presents the stories first? This one’s a good read, and as usual, the comments are worth a look.
7 Content Marketing Tips from Five Guys Burgers and Fries by Joe Pulizzi – I love this article because it talks about Five Guys… delicious. But even if it was talking about a cardboard box maker (exaggeration), the tips are still valuable. And what goes good with burgers? (See below)
Miller Lets New Craft Brew Speak for Itself by Jeremy Mullman – Every bottle of the new brew, Colorado Native, “…which, if photographed on a mobile device and e-mailed to a specified phone number, allows the brand to begin a conversation with its drinkers.” This is neat; I’ll be interested to see what happens.

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DR. WHAW? – April 1, 2010

2010
04.01

Tags: DR. WHAW?, Rachel, Social Media, Twitter
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This post was written by DR. WHAW? Contributor Rachel Boyman.

Hellooooooo out there! Behold the latest round-up of things I Didn’t Read While Hard at Work (but really, really, REALLY wanted too). Enjoy & catch ya next week!

DR. WHAW? – April 1, 2010

1. Looking at the iPad from Two Angles – by David Pogue

The NYTimes’ Pogue is quite possibly my favorite columnist – it’s not just what he says, it’s how he says it. This column offers a 2-in-1 review of the iPad: one for techies, the other for regular folk the rest of us (I’m sorry to say I fall in the latter category). For all the iPad hype, there are some interesting points of contention in here that I didn’t know before reading this (for example that it will likely take years before many Web vids are viewable on the device because it doesn’t support Flash). I won’t spoil the rest—it’s worth the read.

2. 8 Easy Ways to Network on Twitter – by Cindy King

This has been on my list for a little while now and I finally dove in. Nicely written post about using Twitter as a networking tool (though I think it’s silly to think that you could confine Twitter-use to networking only) and good tips on making “real” connections.

3. First Person in Line iPad by Brenna Ehrlich at Mashable (thanks to Steve Myers @myersnews for this)

Back in grad school (do I throw that line into at least every DR. WHAW post?! I really did learn a lot Anyway, back in grad school, I heard about this guy, Greg Packer, who seeks opportunities for media coverage as a “man on the street”. Problem is, he’s not–he’s just a guy who is constantly trying to appear as though he is! I can’t decide if I find him amusing or outrageous or strange. Maybe a combination of all 3. [For more on Greg Packer’s crusade, check out this Wall Street Journal article or Wikipedia piece.]

4. Do Media Literacy, Digital Literacy and Social Media Literacy Intersect? by Katlen Tillman

Very rich post (and Venn diagram!) on the overlap of understanding, using and managing in a digital-communications-driven-world. Although at times I don’t feel completely comfortable using social media tools, at the crux is one’s ability to communicate authentically, which as Tillman says, “enables relationships to create bridges of engagement through dialog and storytelling”. Isn’t that what both traditional and new media are striving for as we develop and create with these new-fangled tools?

5. 100 Days of Happy

I just heard about this blogger via a good friend and it’s the ONLY thing that has made me feel slightly better when dealing with some heartache recently (never before had I done a Google search on “how to fix a broken heart” – sad, I know). This twenty-something is blogging her way to happy by performing a daily act of happiness (as simple as taking a break to work on a crossword or as grand as constructing a fancy undergarment—to me, that’s fancy). It’s one thing to will yourself to move forward, but it’s quite another to dedicate time to blog about it as well, esp. in a way that others find inspiring (including myself here). Someone get this girl a book deal – stat!

That’s all for now – I think next week I’m going to throw in some items that I Didn’t Read While Hard at Work (but really wanted to) and instead added to my ‘favorites’ which is now filled to the brim. Happy (almost) Friday out there!

One True Sentence

One klutzy, bubbly youngin' taking on social media and PR measurement

Posts Tagged ‘Twitter’

DR. WHAW? – April 13, 2010

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