Posts Tagged ‘Social Media’

DR. WHAW? – June 1, 2010


2010
06.01

This post was written by DR. WHAW? Contributor Melissa Cafiero.

Do you find that you read a mix of articles throughout the day (different topics, fun and professional, etc.) or are you fairly focused in deciding what you read? I tend to be interested in a lot of different things, so I jump around quite a bit… which tends to show when I share what I Didn’t Read While Hard at Work. Hope you enjoy today’s mixed bag!

DR. WHAW? – June 1, 2010

  1. Worry Dolls: Why Grown Ups Need Them Too by Delia Lloyd – Are you a worrier? (I’m a worrier.) This post’s author is a worrier, too, and shares her coping strategy (Worry Dolls). I had some of these as a kid and I think I still have them floating around somewhere. The post was inspired by…
  2. The Why-Worry Generation by Judith Warner – Published in The New York Times, this article looks at millennials – those born between 1982 and 2002 – and makes sweeping generalizations (what article about millennials doesn’t?). It discusses how this generation is turning down jobs if they don’t meet their criteria and milliennials’ overconfidence saying, “For critics, this is irrational exuberance, an example of group psychosis, proof that this generation is headed for a major crash.” I won’t argue with that… to a fault. On the other hand, Warner’s piece also calls out millennials’ abilities to remain positive, no matter what disaster is happening around them, and states, “Maybe chronic unease has simply raised this generation’s tolerance level for stress, leaving it uniquely well equipped to deal with uncertainty. Or maybe having a bulked-up ego really does serve as a buffer to adversity. Just like the self-esteem gurus always said that it would.” What do you think?
  3. 7 Quick-Start Techniques for Fighting the Fear to Write by Catherine Caine – Not only are these helpful tips, but Caine writes with a humor that is engaging and stress-relieving. She breaks everything down into small chunks and you instantly feel like you can accomplish any writing task. I love the recommendations and confirmations in the comments, so be sure to check those out.
  4. Analyzing the Value of a Blog Post by Amber Naslund – While this post shares a lot of numbers/raw data, don’t get caught up in it (my eyes glazed over a bit). Naslund’s information helped me put things into perspective with a real-world example and not a hypothetical scenario. And once you get past all that, the numbers are great!
  5. Bad PR move: A “touchy” subject by Richie Escovedo – This one has been making the rounds so you may have already seen this. What a bad situation, and completely uncomfortable to watch. What can you learn from this situation?

DR. WHAW? – May 18, 2010


2010
05.19

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I’m looking for new resources. Are there sites with content you can’t live without? I’m also looking for sites which talk about crisis communications specifically (both for personal reasons and so I can find new posts to share with you) so if you have any suggestions, please let me know!

DR. WHAW? – May 18, 2010

  1. A Twitter success story: Search leads to new market discovery by Fara Hain – In this post, Fara describes her less than enthusiastic initial perception of Twitter; however, she gave it a shot (simply by setting up keyword alerts for her brand and listening to the chatter) and discovered a new customer segment, and use, for her company’s product. It’s a really interesting post and a little inspirational, too.
  2. Digital PR Perspectives: The BP Oil Spill by Arik Hanson (with Danny Brown, Gini Dietrich and Heather Whaling) – I haven’t really investigated how BP is responding to this issue (partially because I don’t have time and partially because I can’t deal with the emotional pull at the moment) so this “roundtable”-type discussion was really nice. It’s pretty lengthy, though, so you’ll want to set aside some time.
  3. Sentiment vs. message in social media – which do you value more? By Rebecca Denison – How could I not include a post from Rebecca?! Because she asked a great question, and brought up a few more in the post, the comments shouldn’t be missed!
  4. The APR Process — Why It’s Worth It by Stephanie Q. Fitzsimmons – I’m not going to argue about APR vs no APR, but I thought this quick post was insightful and helped with the curiosity I had about the process.
  5. Why It’s Helpful To Send Back a Positive Reflection of a Person’s Actions by Gretchen Rubin – I know that something like 95% of my DR WHAW posts include a Gretchen Rubin/Happiness Project mention, but I just always find something useful from her. This post talks about “pro-social behavior,” and she goes on to say, “When we’re reminded of what we’re doing right, and when we realize that right action is noticed and appreciated (because practically all of us want those gold stars!), we’re encouraged to keep it up.”
  6. 33 Pictures Caught at Exactly the Right Moment by Gerri Elder – Some of these are quite funny and some make you scratch your head. Warning: Photo #3 is really graphic. It caught me by surprise and made me a bit nauseous. Ick.

DR. WHAW? – May 13, 2010


2010
05.13

This post was written by DR. WHAW? Contributor Rachel Boyman.

Hello out there! It’s been a long day (and still going!) so I’m going to keep it short and sweet tonight. Plus, I spent a bit of the day reading the posts of my fellow DR. WHAW contributors — I love seeing their picks! Here we go…

DR. WHAW? – May 13, 2010

1. Facebook and Twitter Are On A Collision Course. And We’re In The Middle by MG Siegler

Compliments to TechCrunch on this headline — and though I think Facebook and Twitter are still providing slightly different functions for different types of users, the internet is a fast-paced place, and if I start spending more time on Twitter than I do on Facebook, it’s only a matter of time before I’m going to want to incorporate the features I like from both sites onto the one I’m spending more time on. The analogies Siegler uses are a bit awkward, but you get the point.

2. Putting a Price on Words by Andrew Rice

I’m not sure if this was in last week’s NYTimes magazine or in the one coming up (again, the subscription dilemma) but just a really interesting look at the ways online news organizations are exploring different pay-for-content models. Users love free content, content-providers can’t afford to give it away, and a simple profit-sharing system with writers doesn’t seem to work either. Depressing.

3. Dear Mark Zuckerberg by Robert Scoble

Oh Facebook. We love you truly madly deeply, but Scoble is right — between the privacy changes + criticism from trusted leaders on the Web — you’ve broken our trust. And as everyone who’s ever lost trust in another knows, once you break it, it’s tough to get it back without making real concessions to change.
4. America’s Tweethearts by Vanessa Grigoriadis

I’m not sure how I missed this Vanity Fair piece (its times like this that I consider purchasing or subscribing so I see the real hard copy of my favorite magazines) but I stumbled upon it when looking at Julia Roy’s website. I think the tone of the article is a bit mocking, but I think it’s kind of cool that one’s twilebrity factor is, in this case, in direct proportion to usage and engagement.

I’m afraid that’s all for me tonight — it’s been a long day, my brain is fried and I’m just seeing on Twitter that a suspicious vehicle in Union Square has led to NYPD to investigate. Ah, the perks of living in downtown NYC. On that note, g’night kids. Stay safe.

DR. WHAW? – May 12, 2010


2010
05.12

This post was written by DR. WHAW? Contributor Danny Prager.

There was an absurd amount of great content passed around the interwebs today (as per usual), and now I’m going to share some highlights. Without futher ado —

DR. WHAW? – May 12, 2010


Let’s do a little point counterpoint/ roundup of the Facebook backlash:

Is Facebook Really to Blame for your Privacy Issue? ” by Simon Mainwaring.

Simon makes the interesting, and complex argument, that it is Facebook’s job to push the envelope of socially defined notions of privacy as that is necessary for innovation. That semantic and open web all those big time analysts, futurists, and thinkers are talking about ? It may be in direct opposition to our socially defined norms of privacy. Who will win?

“Confusing *a* Public with *the* Public by Jeff Jarvis

“Facebook has confused sharing with publishing”. I think Jeff has hit the nail right on the head here. Social sharing has become ubiquitous. However, sharing is not the same as broadcasting or publishing. Sharing a hilarious video of kittens going down slides with your friends, is a different behavior, with different motivations, than creating that same video and publishing it.

What’s more? You may not want brands to assume that you have kittens and want discounts on cat food based on the fact that you shared that video.

What does all of this mean? Which side are you on? Has Facebook overstepped its bounds? Is it challenging societal norms of privacy too aggressively?

Personally, I love the idea of fighting for an open web, and viewing Facebook as pioneers in the struggle to redefine social norms of privacy. On the other hand, I realize that I am probably in the minority in that respect, and once the average Facebook user understands the privacy implications of these Facebook changes there will surely be serious backlash– Not just from early adopters, but from the Gen Xers and above who have recently joined the network in droves.

I want a personalized web experience where I am consistently given relevant content, even if it is in the form of advertisements and special offers from brands, but this thinking may not be true for everyone.

Enough about that, here are a couple of interesting articles, that are not focused on Facebook:

1) Should Ecommerce be scared of social shopping?

Good overview of why social shopping is on the rise, and how it could pose a challenge traditional ecommerce sites.

Look past the fact that the guy who wrote the article is a “social media optimization” specialist, instead focus on the video and think about the possibilites of social commerce.

2) Branding versus search, the Converse way.

In all of our focus on the next big thing and social media, we sometimes forget that we can innovate channels that already exist. Check out what Converse did with PPC ads to target teenagers. Talk about engagement:

3) The Digitization of Research and Measurement in Public Relations — by Don Bartholomew

When I saw this chart, and this post, I immediately thought of Rebecca and her work at Edelman. Good overview of how paid, earned, shared, and owned media work together on digital channels.

Enjoy the rest of your week!

DR. WHAW? – May 11, 2010


2010
05.11

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I’m back! After a two-week hiatus, a plane ride with a cat, a move from Dallas to Washington, a new job and new friends (along with my old friends!), I’m ready to share with you what I Didn’t Read While Hard At Work!

Side note: Because I was behind on my RSS feeds, please pardon any “old” content. Also, forgive me for jumping around different topics… moving/organization tips, zen, productivity, Facebook pages, PR internships, social media and lay-offs/overworked employees. My attention span was horrible today!

DR. WHAW? – May 11, 2010

1. Ask Unclutterer: A successful move by Erin Doland – I know this post may not be relevant to many of you, but because my husband and I just made a huge move halfway across the country, I wish I read this prior to packing (though we’re still in the process of unpacking so there’s hope). Hopefully at least one person will find this useful. First, don’t throw out unopened boxes just because you haven’t needed anything in them since 2005. Erin also recommends going through your things twice. Yikes!

2. Letting Go of Attachment, from A to Zen by Lori Deschene – While the advice from Zen Habits can sometimes be a little far-fetched for me (just a personal preference), occasionally I’ll find a post that inspires me. This is that post. I can’t really begin to sum it up nicely, so I’ll simply quote it:

“When you stop trying to grasp, own, and control the world around you, you give it the freedom to fulfill you without the power to destroy you. That’s why letting go is so important: letting go is letting happiness in.

It’s no simple undertaking to let go of attachment—not a one-time decision, like pulling off a band-aid. Instead, it’s a day-to-day, moment-to-moment commitment that involves changing the way you experience and interact with everything you instinctively want to grasp.

The best approach is to start simple, at the beginning, and work your way to Zen.”

3. Beware of Fake-Work and Make-Work by Gretchen Rubin – Gretchen calls out some of the things we do to procrastinate (surf the Web) or cope when we can’t concentrate and provides some perspective as well:

“Of course, one of my Secrets of Adulthood is that the opposite of a great truth is also true, and I have several resolutions aimed at helping me not to worry constantly about being efficient, but instead, to Force myself to wander and Schedule time for play. Sometimes, I work best by doing things that don’t look like ‘work.’”

4. Why Facebook’s Community Pages Could Give Brands Headaches by Dave Fleet and Will Facebook community pages upset the brand apple cart? By Arik Hanson – Say you developed a Facebook page, engaged with Fans (now Likers?) and created an area where customers could connect with you. Facebook then introduces the Community Pages and suddenly there’s another outlet where Fans/Likers can connect… to no one, because you don’t have access to control the content on the page. Or, what if you’re a consumer and engaged on the original page and now are confused about the numerous pages that pop up when you type in your favorite company’s name? Interesting thoughts for sure. (Client Disclosure: Dave Fleet includes a Microsoft example.)

5. Do You Need An Internship to Get a Job in PR? By Jeremy Porter – I like that Jeremy offers views from both the Yes and No angles. I found that I couldn’t get an entry-level job in PR without two internships. Whether you can get a job in PR with an internship or not, I think those who complete an internship (or two) are much better equipped to enter the workforce. They are familiar with the expectations and day-to-day responsibilities rather than an abstract idea of what PR really is. Four years in a classroom isn’t the same as a week at a PR firm, and certainly not as helpful.

6. Making Time For Evolution by Amber Naslund – This was a post I didn’t want to read. I haven’t updated my blog in months and my Twitter activity over the past six to eight weeks has plummeted. She makes excellent points, of course, and I think I was most annoyed because it’s true. I want the success of some of the bloggers I see as role models, but don’t want to put the effort into it. I would much rather spend time with family or engage in other activities I find fulfilling rather than spend a couple of hours online each day focusing on my blog. It just doesn’t fit into my priorities right now. I’m sorry, but that’s just me.

7. 80% of workers report heavier layoff-induced load by Sandra M. Jones – I know many people who would agree with this, along with myself, and have even included similar articles in previous DR WHAW posts. Employees are no longer satisfied with simply having a job, and other opportunities are out there. So if you’re a boss overworking your employees, you better be prepared to reward them and show your appreciation.

DR. WHAW? – May 10, 2010


2010
05.11
So, there’s one thing I forgot to tell everyone when I started DR WHAW.  My middle name is “Worthless” — as in, I’ve missed my last few weeks of posts.  Sorry for sucking, everyone!  Between family visiting, a trip to Jazz Fest, and some business travel, DR WHAW had to take a backseat.  However, I’m here to assure you that I’m back with a vengeance (I’ve always wanted to say that, ha).  Here’s this week’s things I Didn’t Read While Hard At Work (but wanted to!):
DR. WHAW? – May 10, 2010
  1. T-Squared Six Month Stats — I wasn’t familiar with the Texas Tribune, but was introduced today (h/t Steve Rubel) via this blog post.  Their experiment in New Media Journalism is going very well, and this post provides some insight into what has been contributing to success.  Maybe the most interesting thing is the importance of data in their posts.
  2. The Right Way to Make Your Social-Media Mea Culpa — While much of this post is just your typical “When you screw up on social media, apologize and engage,” I liked the post because it provides a really great overview of the current dilemma with Boeing and that big brand’s efforts to fix it.
  3. Introduction to Online Payments — It seems like online payment processing is a consistent snags that our projects seek out.  Clients want to sell things online but are weary of all the lingo, security risks, and transaction fees.  For years, I’ve been trying to break it down and help my clients understand the process, but this quite thorough post does a significantly better job than I ever could.  Check it out and keep it handy to forward on to your clients.
  4. Web Design Trends in 2010 — Usually I avoid Smashing Magazine and would definitely resist putting it on this list, but I think this post is definitely worth skimming over for everyone in the web industry.  It’s a great, visual read on what’s going on in the space, and it will help you be a better judge of work, client for web design firms, and more complete online marketer.
  5. Facebook, zinga, and buyer-supplier framework — Nice, short post from Chris Dixon on the economics and theory behind the Facebook-Zinga relationship.  I thought this post was worth sharing, because this theory is applicable to many other web startups around right now, especially those sprouting up around Twitter.
Well, there we go folks.  First post in several weeks and I hope it was worth the wait.

DR. WHAW? – April 22, 2010


2010
04.22

This post was written by DR. WHAW? Contributor Rachel Boyman.

I’m ready to start pretending its Friday, so here goes kids!

DR. WHAW? – April 22, 2010

1. Facebook’s Instant Personalization is the Real Privacy Hairball by Liz Gannes

All day (and yesterday) I kept seeing tweets on the latest developments from Facebook/f8 – it was driving me crazy that I didn’t have time to sit down (figuratively speaking) and digest it all. Since I use Facebook primarily to connect with friends and family, my profile contains a significant amount of information based on who I am and what I say – which is why I’m particularly concerned about protecting my privacy – and this is why.

2. Debunking the Myths of Telecommute by Sylvia Marino (as told to Patricia R. Olsen)

I’m slightly envious of my friends and family members who have the option of working from home when they need to, making it really easy to fantasize about how great working remotely could be. This perspective from a female executive at Edmunds.com exposes the misconceptions behind telecommuting and reveals the cons that people often overlook.

3. This is What a Tweet Looks Like by Sarah Perez @rww & @raffi’s Map-of-a-tweet

I saw this a couple of days ago and just found it fascinating. I’m no “web ninja”, so an inside look into what a tweet really looks like in code on is pretty freaking cool – it also makes me feel like I’m reading a foreign language.
4. Is This Retweetable? by @Sheamus

Once you join Twitter, it doesn’t take long to notice who understands quantity vs. quality when it comes to tweeting, especially when it comes to retweets — just today I realized that some of the people I follow are better sources of news than the actual news organizations they’re linking to – kind of an organic filter.  Seeing retweets that clog up my feed or repetitive “metweets” make me more aware of what I’m putting out there too.

5. Peace in the home: Sharing an iPad with Your Spouse by Michael Rose, tuaw.com

This might be kind of an odd choice considering it revolves around 2 things I don’t have: an iPad and a spouse, but Rose’s breakdown & clever link inserts were both educational and engaging.  It was a really interesting read and I felt like I learned a lot about user experience on the iPad that is transferable to other devices.

6. 53 Life Lessons from Homer Simpson by Steve Scott

A fun compilation here — this advice is wrong enough that in certain contexts, it sounds right. For example, life lesson #10 (“Son, this is the only time I’m ever gonna say this. It is not okay to lose”) could be interpreted as ‘failure is not an option’ or ‘never give up’…see what I mean?

7. Tweet Tweet Boom Boom: How Tech Start-ups Like Foursquare and Meetup Are Trying to Overthrow Old Media and Build a Better New York by Doree Shafrir

Finally, if you haven’t seen this piece from New York Magazine, it’s worth a read. It’s a bit NY-centric, but it really chronicles some of the more well-known start-ups in NYC and adds additional perspective following this like-minded NYTimes dealbook piece.

That’s all for me – as I say in real life: TTYL!

DR. WHAW? – April 21, 2010


2010
04.21

This post was written by DR. WHAW? Contributor Danny Prager.

It’s been a fascinating day in the digital world, with all the announcements from the Facebook F8 conference. Facebook has moved closer to creating a web that is entirely social– where likes and connections become more important than hyperlinks. Alright, enough with my excitement about the F8 conference, and on to the links.

DR. WHAW? – April 21, 2010

1) First Take Analysis, Facebook’s Crusade of Colonization, Jeremiah Owyang:

If you didn’t have time to follow the conference live, or are looking to understand what all of the announcements mean, this is a great place to start. The Matrix format is really conducive to understanding complex concepts quickly and effectively. Thanks Jeremiah!

2) Fans, CPM, and Academic Rigor, Clay Parker Jones:

Have you heard about the PER statistic in Basketball? I hadn’t until I read this post yesterday. The PER statistic is an amalgamation of the most important individual metrics in each game as proven over the last 50 years of NBA basketball.
It is an amazing celebration of the power of statistics to understand the world around us. Okay, so what does the PER have to do with social media? You may have heard of the social media measurement company who argued that a Facebook fan was worth $3.60? This post argues that “judging fan value by how many free impressions they can create seems like judging an NBA player only by their free-throw shooting ability.”

In social media measurement we need to move beyond valuing fan relationships based on impressions.

3) Yes, I Do Mean Oneline, Polinhock’s Ponderings:

Love this concept of “oneline”, and I think more and more people are beginning to meld their on and offline lives. As communications professionals, we need to think about ways to bridge that on and offline gap. We don’t separate our lives into print, online, and tv so why do our marketing/pr/ and ad campaigns?

4) Introducing Peer Influence Analysis, Forrester

Quantifying peer influence is going to be big business, as people’s influence on each other rivals online advertising.

5) Definition of Lethal Generosity: Unleashing Corporate Superpowers to Do Good, Communcation Overtones

“Lethal Generosity”, coined by Shel Israel in his book Twitterville, refers to the way a corporation can use their skills to advance social good while also increasing revenue. This post offers an interesting primer on “Lethal Generosity.”

DR. WHAW? – April 20, 2010


2010
04.20

This post was written by DR. WHAW? Contributor Melissa Cafiero.



Rebecca is kind enough to allow me the next two weeks off blogging duties while I move and transition into my new gig (yeah, she’s awesome). J So, this is the last post from me until mid-May, but I will be back! See you on the other side!

DR. WHAW? – April 20, 2010

  1. What Unpaid Internships Say About Your Company by Ross Perlin – I read several articles recently regarding unpaid internships (are they legal, etc.) so this post, which kind of looks at it from a different angle, was thought-provoking. There are some valid points here. And when you’re in the middle of work, bouncing from deadline to deadline, you don’t really think about how your company is being perceived when it offers free internships. But thinking back to my college days, I vaguely remember having similar thoughts about companies.
  2. Four Search Engines Marketers Should Know About by Monica O’Brien – Maybe I’ve been living under a rock, but I haven’t heard of any of these before! Definitely marking this as a favorite. Have you used these; do you have a favorite?
  3. Five Tips for Improving Monday Mornings by Gretchen Rubin – Ugh, Mondays. If you frequently dread Monday mornings, there are some great tips here. Have you done anything differently to help you look forward to Mondays?
  4. Job satisfaction: A study in favor of an uncluttered, detached career by Erin Doland – Have you ever heard of the “detached job (you clock in, do your job, clock out, like your colleagues, but rarely think about work when you’re not there)”? Do you have one? According to a study, it
    “…might be a cause for happiness and job satisfaction.” What do you think?
  5. Top 10 News Bloopers – As always, a good laugh. Some are oldies but goodies.

DR. WHAW? – April 15, 2010


2010
04.15

This post was written by DR. WHAW Contributor Rachel Boyman.

Hello DR. WHAW readers!  As promised, here are some things I Didn’t Read While Hard at Work (but really wanted to of course) – enjoy!

1. Questions answered on business blogging by Felix Salmon

Salmon’s a pretty well-known voice within the financial news media, and he posted this after a journalism student emailed him with some questions on business blogging (not sure whether it was an undergrad vs. grad jschooler). It’s a good piece discussing how the Web has unlocked opportunities for bloggers and journalists, and everyone in between working to report on a topic. The comments below the post are also pretty interesting – the one thing missing is the name of the student who submitted the questions (gives credit to the mind that posed the questions Salmon thought worthy enough to answer!).

2. Cisco CTO: Welcome to the Video Revolution by James Rogers @ The Street.com

I spotted this clip of an interview with Padmasree Warrior, Cisco CTO (and avid tweeter which makes sense since it looks like this took place at Chirp). Though most of the technical language is over my head, Warrior touches on a major point – that we’re really at “just the beginning” of the video revolution. Really fascinating when you consider both the speed of Web technology and the fact that YouTube was started more than 5 years ago! Doubtful that anyone would/could argue with Warrior on the Web becoming a platform that will have huge ramifications for industry.

3. How Virgin America Uses Promoted Tweets by Jennifer Van Grove

After watching Oprah’s interview with Sir Richard Branson yesterday, I’m not surprised to find out that Virgin was specifically approached by Twitter (not vice versa) to be one of the 10 initial advertisers of Promoted Tweets. This Mashable article is full of really fascinating nuggets – one of them being that Virgin America plans to use Twitter exclusively to announce & promote a new market next week. This also got me SUPER excited for an upcoming trip in which I’ll be taking my first (virgin?) Virgin flight!

4. Tweet Level by Edelman’s @jonnybentwood@alexparish

Maybe I’m the last to the Tweet Level party here, but I came across this today and, in addition to checking out my own Tweet Level, had a lot of fun checking out the tweet levels of users and institutions (@whitehouse is very popular with a score of 93.2, but engagement is less than half at 42). One thing that made me sad – Kim Kardashian’s Trust Score is higher than Oprah’s (@KimKardashian = 97.2, @Oprah = 66.3).

5. Bye Bye Tasty Blog Snack by Justine Ezarik (aka iJustine)

I find iJustine’s presence on the Web totally engaging, and her latest blog post is about her decision to move her vlog to a better-branded site. If you haven’t watched any of iJustine’s YouTube channel, I highly recommend you check ‘em out (though I don’t recommend starting out late in the evening – could take you into the wee hours!).

6. My Parents Were Awesome by Eliot Glazer

This one’s just for fun but I love discovering sites who’s genius lies in their simplicity (I mean that in a good way, truly). I came across this blog this morning and immediately added it to my regular blogroll – what a great idea! No surprise Glazer was rewarded with a book_deal.

That’s all for me – going to try to make it an early bedtime night – been a long week but TGIF!