Posts Tagged ‘Marketing’

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DR. WHAW? – April 9, 2010


2010
04.11

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Posted in DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, public relations | View Comments

And I’m back! I apologize for the incredible tardiness of this post. Yesterday my mama was in town to help me with some serious and much-needed spring cleaning. I was pleasantly distracted all day long. Without further delay, I bring you what I Didn’t Read While Hard At Work (but wanted to!).

DR. WHAW? – April 9, 2010

1. Measuring Social Media with Web Analytics, Part 2 by Nathan Linnell — Remember this first part of this? It was amazing, right? I highly recommend checking this out. This analyze how to measure social media referred visits that you can tie directly to social media efforts. Is this absolutely the end-all for social media analytics? No, but it’s an awesome start.

2. Social Media Measurement in the Real World by Robin Neifield — There’s been a lot of talk of measuring social media and how it might work, but this is some great “real world” advice about how to actually test out and execute some measurements.

3. How marketers are investing in Facebook and measuring ROI by Boaz Ronkin — This is an awesome little study! During a recent webinar, participants were asked to share their views on Facebook ROI and there were 2,812 individual responses! Holy cow! Check this out.

4. A “reader affection” formula: Gawker creates a metric for branded traffic by Megan Garber — Gawker Media has created what they’re calling a “reader affection” metric. Don’t believe it? I wouldn’t either. It’s not 100% accurate or reliable at this point, but this is just darn cool!

5. Excellent Analytics Tip #17: Calculate Customer Lifetime Value by Avinash Kaushik — This series is just fantastic in and of itself. If you’re interesting in analytics, you should be following Avinash. I particularly liked this post because it takes a look at a customer beyond just one sale or one “hit.”

6. Social media measurement in PR Week by Stuart Bruce — I love this article! I’ve said this before myself, ROI should not be measured in social media if you’re not actually going to measure ROI. It’s such a nice term that people hold onto it, but often what is being measure isn’t actually ROI. Yes, it’s partly semantics, but it matters.

7. The Quest for Firm Answers by Amber Naslund — You must read this! Amber put it all out there and gave firm answers. Are they perfect? No. They are incredibly nuanced, but she wanted to put something on the table about measurement besides “it depends.” This is brilliant and deserves a read and some consideration.

I hope y’all had a fabulous weekend thus far! How is the weather? Any fun spring plans?

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DR. WHAW? – April 6, 2010


2010
04.06

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Posted in DR. WHAW?, Marketing, Melissa, Mobile, Social Media, Twitter | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I hope everyone had a good holiday weekend, religious affiliations or not. I’m not going to babble on today; instead, I’m going to say… Yay Duke! Thanks for winning me my bracket. Happy reading!

DR. WHAW? – April 6, 2010

  1. Are Friendships the Key to Workplace Happiness? by Eileen Habelow – Do you draw a clear line between professional relationships at work and personal friendships? Do you blur the lines a bit? Can you help it? This article takes a look at survey statistics (“67 percent [of American workers] reported having friends at work makes their job more fun and enjoyable and 55 percent feel that these relationships make their job more worthwhile and satisfying”) and looks at the pros and cons of each preference.
  2. Are Bloggers Journalists? by Jeremy Porter – “PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days?” In my opinion, and from what I’ve seen in my trade media outlets, when publications folded and editors were laid off, the editors started their own sites – blogging, writing articles, etc. They still are, essentially, journalists, but they adapted to continue working in the same vein.
  3. Twitter: 25 Media Insiders to Follow Right Now by Dylan Stableford – Who doesn’t like lists? Maybe I’m lame, but most of these guys are new to me so I’m glad I found this resource.
  4. Presence Journalism And Immediacy by Amber Naslund –  How will news, journalists and media outlets have to adapt to keep up with breaking news when Twitter often presents the stories first? This one’s a good read, and as usual, the comments are worth a look.
  5. 7 Content Marketing Tips from Five Guys Burgers and Fries by Joe Pulizzi – I love this article because it talks about Five Guys… delicious. But even if it was talking about a cardboard box maker (exaggeration), the tips are still valuable. And what goes good with burgers? (See below)
  6. Miller Lets New Craft Brew Speak for Itself by Jeremy Mullman – Every bottle of the new brew, Colorado Native, “…which, if photographed on a mobile device and e-mailed to a specified phone number, allows the brand to begin a conversation with its drinkers.” This is neat; I’ll be interested to see what happens.
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The NCAA tournament is a classic example of our new fragmented world


2010
03.31

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If you know me, you know I live for March Madness. How could I pass up the opportunity to tie the Big Dance in with a social media blog post?

Over the weekend, I was trying to explain to my roommate why the NCAA tournament is so darn important in America. She was raised in Russia for a significant part of her life and didn’t understand why we get so excited about it. Being a die hard fan, I did my best to tell her why the 64-team tournament is so much fun to watch.

After rambling on for minutes about how awesome the tourney is, she asked me:

“So is this as big a deal as the Super Bowl? For like marketers and everybody? It doesn’t seem like it.”

For me, the NCAA tourney has always been a bigger deal than the Super Bowl because I’m just not a big professional sports fan, and especially not a huge football fan. But is March Madness as much of a cash cow for marketers and advertisers? I don’t think so.

Why isn’t March Madness as big of a deal for advertisers? The answer is simple: the audience is far more fragmented than the Super Bowl audience.

Sure we all talk about the Super Bowl in many different places leading up to the big game: Facebook, Twitter, Posterous, ESPN.com and mainstream media, to name a few. But once the game is on the air, all eyes are fixated on the TV broadcast of the biggest football game of the year.

March Madness is much different. Leading up to the Big Dance, the chatter is just as fragmented, but then once the games tip off, there are often four different games to choose from. My father and I have been known to watch all four at once (four TVs in one room dubbed the “Man Cave”), but this year I’ve been watching one game at a time. Maybe I’ll stream another game on my laptop if I care more about one of the games CBS has chosen not to air.

So where does this leave marketers? Instead of one captivated audience focused on one four-hour broadcast, there are often four two-hour broadcasts to choose from, not to mention livestreaming from NCAA.com or tracking scores on ESPN.com.

Does this mean that marketers should give up? Definitely not, and they haven’t. There isn’t as much hype around the marketing and advertising associated with March Madness, but that doesn’t mean it’s not noticed.

Have you noticed a difference in the types of marketing or advertising companies do during March Madness? How would you try to reach this fragmented audience?

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Who cares which came first? How are brands created?


2010
03.29

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Posted in Branding, Marketing, Social Media, public relations | View Comments

This guest post was written by John Merritt, a digital strategist who focuses on brands and marketing in his work. His personal blog can be found here. I highly recommend getting in touch with this guy, he’s a smart cookie. He wrote the post below in response to my post last week which asked whether the personal brand or agency came first.

I think it might be a good idea to first understand how brands come into creation and then answer the questions that came up in the previous blog post.

So how are brands made?  Below is an image that I put together to convey how I believe brands are developed and how they become the iconic behemoths that we come to see regularly and love.

Brands are as nebulous as the marketing that serves to promote them.  Their creators start from something that they only understand and make it into this flourishing dream that we see and experience by way of product, services and experiences.  All brands, small and large, typically begin this way (that includes the agency brands and the personal brands).

What came first, the personal brand or the agency?  From what I’ve seen and experienced, personal brands are created and evolve into these brands (agency, client side, and more).

So that’s great, but what about the other questions I had in response to Rebecca’s post?

1)    How do businesses and agencies need to change?

2)    What will brands and agencies have to do to adapt? Balance?

3)    What is the purpose of a company in relation to my personal brand?

The much stickier questions could not receive justice in just one post.  For instance, businesses and agencies operate in several different contexts – depending on the business, industry, customer type, etc., and that could determine the direction that a business needs to go(or not).  Agencies, too, face this dilemma.  From a 30,000 view in the sky, each needs to focus on customers and needs to change in that direction.  Moving closer to each brand’s ground zero would be a little more difficult to achieve without a deeper understanding of that business.  Another way we can address this is to see one perspective via image below:

I’ve laid out how each of those questions above might look when addressing a particular concern about brands adjusting and growing.

Well wait a minute, what about the agency in relation to my personal brand?  How does this get addressed?

Think of things this way, no one agency can do everything.  Look over the history of agency development and you’ll see that evolution and the shifts in their focus.  A good place to view this for the last decade is a site called WayBackMachine where you could see the transitions of each agency as time progressed.  With this said, personal brands fill a vital role that even the largest of the larger brands cannot fill – they are the experts in niche or collective fields whom might be able to provide an unbiased and uncanny perspective.

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DR. WHAW? – March 18, 2010


2010
03.18

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Posted in DR. WHAW?, Marketing, Rachel, Social Media, Twitter | View Comments

This post was written by new DR. WHAW? Contributor Rachel Boyman. Give her a big welcome, and check out her bio on the newly  updated contributors page!

It seems like just yesterday (it was kind of) that I saw RebeccaDenison’s tweet that she was looking for a DR. WHAW contributor, and voila! Behold my first post of Didn’t Read While Hard at Work.* Bear with me while I try to strike the right note between relevant & fun stuff.

*Okay I’ll admit I might have read a bit b/c I was a bit anxious/excited to get this started!

DR. WHAW? – March 18, 2010

1. One Year of Twitter by Jordan Keats – I stumbled upon (no pun intended, seriously) this and kept reading because I 100% agree with Keats’ first statement: Twitter is awesome and overwhelming. In recent conversations with friends and colleagues who work and are interested in media, I’m surprised by how many are reluctant to begin using Twitter given the site’s reach. The point that Keats makes is simple: Twitter is whatever you want it to be, and understanding how to best use it as a tool is an added benefit of listening & contributing to the conversation. While reading I started thinking, ‘I wonder where I’ll be when I celebrate my 1-year twiti-versary and it turns out, it’s not that far behind. My first tweet was on March 20th, 2009. Guess what it said? “Overwhelmed by twitter.”

2. Is Apple Throwing Hat into the Location Ring? by Jenna Wortham – On Tuesday, fellow DR. WHAW? Contributor Melissa Cafiero talked about her thoughts on Social Geotagging and I have to agree—not only do I not understand the point of location-tagging-software, but I find it invasive. For all the pros of social media, one con is that it erodes privacy, and I don’t really want everyone  (or anyone, sorry Mom) to know where I am at all times – it just feels creepy. Also, after you become a ‘Mayor’ on foursquare, what’s the next goal? Governor? President? King? Or do you wait until you’re ousted and start the process all over again?

3. The Bank of Facebook by Thomas Power – For someone who’s just beginning to pay a lot of close attention to all of the tentacles of the Social Media Octopus, I found this video (more like a vlog post) about the major players in the social media space pretty clear cut. As to whether Facebook has a future as a bank, I don’t know the #1 social networking site has peer-to-peer lending in its crosshairs, but it’s an interesting idea and one I haven’t heard before.

4. And on the Sabbath, the iPhones shall rest by Austin Considine – Ever since John Mayer came up with the idea for a digital cleanse I’ve been thinking that it might be a good idea to take a bit of time off here-and-there from all of the gadgets and thingamabobs that we’re constantly connected to. My next vacation isn’t for awhile, so I’m thinking of giving into a tech-free Sabbath this weekend—I’ll let you know what happens!

5. Social Media Marketing Can Replace Advertising by Liz Gannes – Attention-grabbing headline coming out of OMMA Global from Mark Kvamme at well-known VC firm Sequoia Capital—the idea here is that if the product/content is good enough, the crowd handles the marketing & promotion. The caveat? The product/content has to be worth its weight.

6. Disney Mean Girls Mash Up by pinkwhig on YouTube – A very clever you-tuber edited video of Disney’s most well-known female heroines and overlayed it onto the audio of the trailer for Mean Girls. I watched a couple of times to make sure the  Disney characters consistently match-up with the voices on the Mean Girls audio – no small editing feat there. I also like that all five of the Disney princesses were the standouts in my mind (Ariel, Sleeping Beauty, Cinderella, Belle, Jasmine).

7. What 15 Journalists Took Home from South by Southwest by Steve Myers – Myers is experiencing an Austin Hangover. Even if you went to SXSW, you probably didn’t catch all that you wanted to. I thought this was a decent round-up of ideas and events relevant to journalists (though not exclusively so) across all platforms.

8. 9 Home Remedies for Hangovers by HowStuffWorks Eds – Speaking of hangovers, I didn’t need these today, but every now and then these tips might come in handy!  Some are obvious, but I didn’t know the healing power of bananas & ginger!

9. March Madness: Pie vs. Cake Tournament by Jessica Coen at Jezebel – I went to a Big 10 school, I’ve been to an NBA Championship Game and my roommate went to UNC…but I have very little interest in March Madness. I saw this today and thought it was a clever way to include the non-NCAA-bracketeers. Tough for me to choose between Apple and Pumpkin Pie though…really could have gone either way.

Thus we conclude my first DR. WHAW post—hope you got this far!  Wish you a great Thursday night & a very happy Friday!

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DR. WHAW? – March 17, 2010


2010
03.17

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Posted in DR. WHAW?, Marketing, Measurement, Social Media | View Comments

Soon, there will be a new DR. WHAW? Contributor to take the Wednesday slot (can you guess who??) but for this week, I will be takin’ over. How’s your week going so far, y’all? Big plans for the holiday? I’m having a relaxing one, so for now I’ll just bring you what I Didn’t Read While Hard At Work today.

DR. WHAW? – March 17, 2010

1. Measurement options make Facebook a marketing win by Ira Teinowitz — I love this post because it explain why measurement has made Facebook an ideal medium for marketing. Nothing gives me greater pleasure than seeing measurement being used as a reason to use something.

2. Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test by Avinash Kaushik — Not all metrics are worthwhile, especially not for every campaign or project. This is the best test I’ve seen so far to determine which ones you should use and which you shouldn’t.

3. 7 Easy ROI Metrics for Social Media Marketing by Harry Gold — These are not perfect, let me preface this article by saying that. ROI for social media will almost never be perfect, but these metrics are a great place to start if you’re looking to measure ROI for campaigns.

4. Fuzzy Metrics: The Color to Your Big Picture by Katie Morse — This is more of a qualitative look at measurement, and I love it. I’ve said it before, we focus too much on the numbers at times, but this gives a great guide to adding more to the whole picture than just data.

5. Putting Social Media in its Place, Social Intelligence KPIs by Matt Carter — KPIs or key performance indicators mean a great deal to measurement, no matter what it is you intend to measure. The key to understanding social media stems from discovering which KPIs are the most important and useful.

6. Social media strategies, implementation and measurement by Richard Bagnall — This is an interesting case study that looks at what Coke has done in the social media space and why it may be worth noting. I really think this video is worth a few minutes of your time, so watch it, folks!

7. Get the measure of social media by James Ainsworth — I like lists, and I like that this gives some options to newbeis in the world of social media. What do you think? Where would you start and what would you add?

And with that, I’m gonna say goodnight, y’all! Have a good one.

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DR. WHAW? – March 16, 2010


2010
03.16

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Posted in DR. WHAW?, Job search, Marketing, Measurement, Melissa, Social Media, Twitter, public relations | View Comments

This post was written by DR. WHAW? Contributor Melissa Cafiero.

I thought I was busy a couple of weeks ago, but I was just kidding… now I’m busy! I always hate the days I can’t keep up with my Google Reader because I feel so behind and uninformed. But I guess that’s why you’re reading this, too, huh? Well I won’t keep you in suspense any longer.

DR. WHAW? – March 16, 2010

  1. Why Companies Should Allow Their Employees to Work from Home by Evita – I don’t know where I stand on telecommuting, though I do it myself when I’m sick and just can’t get to the office (those days when I find comfort in my home and want to continue contributing to my team and don’t want to infect others). Because of my non-decision, I always enjoy reading/talking about the arguments for and against working from home. This article looks at both sides (though the pro argument is stronger) and the comments are great, too.
  2. Wait a minute. It’s not about engagement after all! by Mark W. Schaefer – I’m a new reader of Mark’s blog, but I am already finding great content! With a client in the B2B space, I often see the issue Mark describes – a lack of comments on corporate blogs – and wondered, “What gives?” I like his points in re-thinking what engagement means. Check it out!
  3. 4 Ways To Monitor Your Facebook Page Traffic by Nick O’Neill – As someone who manages a Facebook page, I always find really helpful articles on this blog. A couple of these tools are new to me, so I’ll definitely be looking at them in more detail.
  4. My Five Favorite Uses for Twitter in PR by Alison Kenney – Some of the PR-related chats Alison mentions may not be new to you, but just in case…. I think Twitter chats are really valuable, but I find it hard to etch out the time to participate.
  5. Workers Perceive Little Opportunity by Diana Middleton – Based on a study, employees “… have given up looking for higher pay or better positions, even within their own firms….” Really? If you’re unhappy, does the economic situation matter? You still run the risk of being laid off, either at your current job or a better one. Either way, I hope companies don’t get complacent in making their employees feel valued and important – taking them for granted.
  6. How to Drive More Customers to Your Local Business With Social Geotagging by Clement Yeung – Ugh, FourSquare. I’m sorry, I just don’t get it. I understand the point, I just don’t get why. In any case, here are some tips for geotagging usage in a marketing strategy and reasons why you should use it.

Thoughts? Did you read anything interesting today?

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DR. WHAW? – March 15, 2010


2010
03.15

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Posted in Branding, Clay, DR. WHAW?, Marketing, Social Media, public relations | View Comments

This post was written by DR. WHAW? Contributor Clay Schossow.

Hope everyone had great weekends!  My posting requirement has been reduced to just Mondays, as Rebecca has been able to recruit some awesome, new DR WHAW contributors to help out with the rest of the week.  Hopefully, this helps me bring you even better material, too!  It’s been a busy 8 days, so I’ve fallen behind on my reading but was excited to get caught up today after work.  So, here’s what I Didn’t Read While Hard At Work (DR WHAW), but wanted to!

  1. Zappos pranks itself for new ads — I was familiar with the new Zappos campaign from Mullen, and I knew that the dialogue was from actual customer service calls, however, I didn’t realize that the agency had actually “pranked” Zappos to get the material.  Pretty cool!  This post has a nice look at the campaign and how it came together.  It’s always great to see original, innovative, and effective advertising.
  2. Why the “Fail Fast” Mantra Needs to Fail — Really wonderful post from entrepreneur and VC Mark Suster.  He looks at the silly notion of “failing fast” for entrepreneurs and how it is disrespectful to investors and customers.  The point of being an entrepreneur isn’t to scam investors for $$ and then try out a random idea that may or may not work, but will resolve itself quickly, either way.  Real businesses are built on solid ideas, plans, and execution.  Good look at this “rally cry” and why it’s a bunch of BS.
  3. What a Small Shop Should Expect After Being AdAge Agency of the Year — Quick, inspirational read about a small interactive shop in Arkansas that was named Small Agency of the year in 2009.  The CEO talks about the changes in their hiring, bidding, etc.
  4. Sometimes Brands Do Beautiful Things — Good review by Angela Natividad of all the cool social marketing currently going on by brands.  You’re probably familiar with most of these campaigns, but maybe not all of them.  Also, I absolutely love this line from her post: “American law treats companies as if they are human, and now people demand proof that you are: do you care about what is happening to them? Do you want to create exceptional experiences that enrich their lives, or do you just wanna broadcast messages all around their personal space?” Cool way to put it and exactly spot-on.
  5. Endless Love? — This post from Saatchi & Saatchi CEO Kevin Roberts looks at the how love and attraction are a real scientific fact.  I’m sure we’d all had inklings that these feelings were rooted in the brain, but I love how Kevin spins it to have you look at if you’re spurring love from your current clients?  Are you just ignoring them and letting the spark die?  He gives a couple of tips to keep current clients engaged and the love flowing.

This was definitely an Advertising-heavy addition, but I think these are some good reads!  Hope you enjoy and let me know your thoughts!

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DR. WHAW? – March 12, 2010


2010
03.14

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Better late than never, eh? My boyfriend is in town to visit graduate schools (he’s a physics nerd), and I will admit I’ve been a bit distracted. But without further ado, here’s what I Didn’t Read While Hard At Work (but wanted to!) on Friday.

DR. WHAW? – March 12, 2010

1. 6 Ways B2B Marketers Can “Listen” Effectively by Ardath Albee — I am not a B2B gal, and I honestly don’t know much about it. But this is an awesome look at six ways that marketers can learn from social media and online monitoring. These tips are definitely applicable to other marketers and industries. What do you think? Are there different tips you would add?

2. Social media is a challenge for brands to measure by Suzanne Bearne — This is a great look at how to track and measure your brands presence on social media. It is awfully tricky, and this spells out the limitations of measuring brands online, but it also gives some good insight as to how it can be done.

3. Social Media Measurement for Pros by Babar Bhatti — If you’re a professional and you are interested in looking into social media, this is an amazing introduction to how you can select measurement programs and how best to use your knowledge.

4. Six Elements of Effective Social Media Benchmarking by Chuck Hemann — When you decided to start measuring social media, the first step is benchmarking. If you need advice on how to proceed, look no further than Chuck. He’s the master of measurement, and a great resource for anyone just starting out. Seriously, I highly recommend reading this post.

5. Adding Qualitative to Your Social Media Measurement Mix by Chris Bailey — I absolutely love this look at social media measurement. There is so much focus on ROI and hard numbers, that we often forget there is a qualitative component to monitoring that should never be ignored. This is a great look at why and how qualitative measurements should be added to any plan.

6. CMO 2.0 Conversation with Erin Nelson, CMO at Dell by Francois Gossieaux — It’s always nice to see an interview with a CMO from a big company like Dell who takes an interest in social media measurement. Really this is just some great insight into the mind of a rockstar marketer.

7. The measurement quagmire – what matters most? by Jackie Wright — I have asked this question myself many, many times. We all know that measurement is the next big thing, we need to find a solution and find a way to prove that all this social media stuff is worthwhile. But where to start? What has the most importance?

And with that, I hope y’all are having a great weekend! Any big plans? Exciting news?

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DR. WHAW? – March 8, 2010


2010
03.08

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Posted in Clay, DR. WHAW?, Entrepreneur, Marketing, Social Media, public relations | View Comments

This post was written by DR. WHAW? Contributor Clay Schossow.

I had a really relaxing weekend, only to get back to the grind today.  Over the past 6 weeks, I’ve been training for a 10 mile run in April.  I’m not much of a runner at all, but I’ve really enjoyed the training.  I run 3 or 4 times per week and find that it’s a really great time to just think about work, life, blogging, and more.  After every run, I come home and jot down (via iPhone, of course, ha) at least 2 notes on things to do or write later that night.  Just giving a little plug for others to give it a shot.  Now here is what I Didn’t Read While Hard At Work (but wanted to).

DR. WHAW? – March 8, 2010

  1. Pandora Turns Profit Due to iPhone — This NYT article is a great look at Pandora, the music service that so many of us know and love.  What we may not know about is the uphill battle the company has been fighting for the past 10 years.  Good news though, as Pandora turned a profit last year and is on pace to hit $100 million in revenue in 2010.  The article shows the admirable persistence of the company’s founder and first employees, as they worked months without pay to keep this company going.
  2. Digital Agencies Get Back to Business — This brief article from ADWEEK looks at how digital agencies were considered a joke in the dot-com era, but now have a chance to really transform the client-agency relationship.  Digital agencies now have enough cred and bravado to take ownership of major client projects, not just ad placements, and some have already started to do some innovative things.  I fully believe that agencies can reinvent the traditional model and this article looks at one of the many options.
  3. Architecting a Social Web Marketing and PR Strategy — Great in depth look at why and how to build a web marketing and PR strategy.  Also, just for Rebecca, it also includes steps to measure the success of the campaign.  At first, I was a little hesitant of this article, because it was just dropping stats and buzzwords, but it really gets into the nitty gritty at the end and is a valuable read for any web marketer.
  4. MIT Entrepreneurship Review — Great new idea and site from MIT.  While this is a site and not a single article, I had to include it in my list since it just went live and has a lot of great content.  I think this resource will open up a lot of interesting discussions and is an absolutely wonderful marketing and engagement strategy from MIT.  From the site’s About, “The MIT Entrepreneurship Review (MITER) is an online publication focused on thought-leadership in entrepreneurship and innovation. MITER engages in rigorous, expert-driven, and insightful discussions, providing a view into what entrepreneurs, particularly at MIT, are doing to address the most critical challenges faced by industries such as energy, tech, and life sciences.”
  5. InSITE Q&A with Fred Wilson — Here’s a great set of videos that form an hour and a half Q&A session with Venture Capitalist Fred Wilson. In them, Wilson offers everything from guidance on the next big things to details on his Twitter investment to general entrepreneurship advice.  I listened to all 12 videos while doing some work and found them to be really entertaining and valuable.

That’s my list folks, hope you enjoy!

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