This post was written by DR. WHAW Contributor Melissa Cafiero.
I was in a meeting yesterday that completely reinvigorated me and made me excited to be part of such a great PR agency! Have you ever been in those types of meetings? They have a way of making you feel valued, don’t they?
Today was a hectic day (and it’s still busy), so I barely had time to find articles for you! But rest assured, here’s what I Didn’t Read While Hard at Work!
DR. WHAW? – July 13, 2010
- Dealing With the Impacts of Recall Fatigue by Gene Grabowski – Did you know that more than 10 percent of Americans ate food they knew was recalled, based on a recent study? Or that only 30 percent of recalled products are returned by consumers? This is shocking, particularly if one of those recalled products is a baby bed, child seat or some other device essential to your, or your family’s, safety. Costco has a great recall communications plan – check out the article for details.
- Pitching the Perfect Pitch to Bloggers by Rodger Johnson – “Many would have us believe pitching bloggers is different than pitching a journalist. I would argue there’s no difference.” Really? I was previously taught there was. But I think this has some truth. I was told in the past to make pitches to bloggers much shorter, and even more casual, than those to traditional journalists; however, journalists are busy too and aren’t going to enjoy a wall of text from you. There are really helpful tips here and I love how the author used a real example.
- 4 keys to to building a social media editorial calendar by Arik Hanson – Remember: platforms/channels, quality, audience, collaboration. Okay those are just the basics, but the post contains the meat!
- How to Adopt an Attitude of Gratitude by Mark Harrison – Not to get all Oprah here, but…
“People who consciously attempt to be thankful and appreciative tend to feel happier and at peace to a greater extent than others. According to a research project from the University of Miami, people who practice some form of conscious gratitude:
- exercised more regularly, were healthier, slept better and felt more optimistic
- made more progress towards personal goals
- were more alert, enthusiastic and could handle stress more effectively”
How can you argue with that?
- The best creativity technique known to mankind by Mark Schaefer – This is an amazing brainstorming/idea creation technique and I can’t wait to try it! There is too much content here to adequately share the process, so go! Read it now!
