Hello! It’s been a while since I wrote a Dr. WHAW (Shame on me), but that doesn’t mean I can’t get back into the groove. I think I’ve found some pretty interesting stuff around the web today, but by all means, judge for yourself:
How good are you at showing the real or perceived value of the products your are marketing? Love this challenge. I like this concept of an “I need this test.”
You have an extremely limited time to reach a consumer, whether you are interacting with them in a stream, on TV, or in a magazine your time to reach them is incredibly limited. You probably know this already, but this post and examples, are a good reminder to focus on both storytelling and addressing a customer need (whether real or created).
2) Your Brand is Not My Friend, by Adam Wolk
I’m a huge fan of slides 52-72 (if you have limited time), but the entire presentation is great. Love the Framework. Ok enough gushing, just view the Slideshow:
Great analysis of the ethical issues presented when the Pepsi refresh project gets enmeshed with the Public school system. Pepsi may be banned from cafeterias and vending machines on school property, but your child could be sitting in a “Pepsi” classroom, sponsored by money won through the Refresh Project.
I’m all for cause marketing (comment on that post), but it is interesting to think about the larger implications of some of these initiatives.
Ok! That’s enough for today, hope your Wednesday went well, and until next week I’m signing off. Also, a quick plug if you’re in Chicago, you should really come hang out with me and some other great people next Wednesday at Bottom Lounge. Free drinks, food, a photobooth, and a live band, on a sweet deck. You know you wanna.
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on Wednesday, June 23rd, 2010 at 5:02 pm and is filed under DR. WHAW?, Danny.
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