This post was written by DR. WHAW? Contributor Clay Schossow.
I had a really relaxing weekend, only to get back to the grind today. Over the past 6 weeks, I’ve been training for a 10 mile run in April. I’m not much of a runner at all, but I’ve really enjoyed the training. I run 3 or 4 times per week and find that it’s a really great time to just think about work, life, blogging, and more. After every run, I come home and jot down (via iPhone, of course, ha) at least 2 notes on things to do or write later that night. Just giving a little plug for others to give it a shot. Now here is what I Didn’t Read While Hard At Work (but wanted to).
DR. WHAW? – March 8, 2010
- Pandora Turns Profit Due to iPhone — This NYT article is a great look at Pandora, the music service that so many of us know and love. What we may not know about is the uphill battle the company has been fighting for the past 10 years. Good news though, as Pandora turned a profit last year and is on pace to hit $100 million in revenue in 2010. The article shows the admirable persistence of the company’s founder and first employees, as they worked months without pay to keep this company going.
- Digital Agencies Get Back to Business — This brief article from ADWEEK looks at how digital agencies were considered a joke in the dot-com era, but now have a chance to really transform the client-agency relationship. Digital agencies now have enough cred and bravado to take ownership of major client projects, not just ad placements, and some have already started to do some innovative things. I fully believe that agencies can reinvent the traditional model and this article looks at one of the many options.
- Architecting a Social Web Marketing and PR Strategy — Great in depth look at why and how to build a web marketing and PR strategy. Also, just for Rebecca, it also includes steps to measure the success of the campaign. At first, I was a little hesitant of this article, because it was just dropping stats and buzzwords, but it really gets into the nitty gritty at the end and is a valuable read for any web marketer.
- MIT Entrepreneurship Review — Great new idea and site from MIT. While this is a site and not a single article, I had to include it in my list since it just went live and has a lot of great content. I think this resource will open up a lot of interesting discussions and is an absolutely wonderful marketing and engagement strategy from MIT. From the site’s About, “The MIT Entrepreneurship Review (MITER) is an online publication focused on thought-leadership in entrepreneurship and innovation. MITER engages in rigorous, expert-driven, and insightful discussions, providing a view into what entrepreneurs, particularly at MIT, are doing to address the most critical challenges faced by industries such as energy, tech, and life sciences.”
- InSITE Q&A with Fred Wilson — Here’s a great set of videos that form an hour and a half Q&A session with Venture Capitalist Fred Wilson. In them, Wilson offers everything from guidance on the next big things to details on his Twitter investment to general entrepreneurship advice. I listened to all 12 videos while doing some work and found them to be really entertaining and valuable.
That’s my list folks, hope you enjoy!
Tags: Clay, DR. WHAW?, Entrepreneur, Marketing, public relations, Social Media
