This week was rough on me, and I’m honestly thankful for this weekend to relax and recharge. Not much else to say, so I’ll just get right to what I Didn’t Read While Hard At Work (but wanted to!) today.
DR. WHAW? – March 5, 2010
1. Web Analytics Association Offers Social Media Definitions For Comment from Direct Magazine — This is something I always love to see! The Web Analytics Association (WAA) has defined social media advertising, marketing and communications measurement for the masses to refine. For all those who are out there still wondering where to start, use this as the awesome jumping off point it is.
2. Sexy Numbers: Measuring ROI in Social Media Campaigns by Angel Djambazov — This is the first real look at social media campaign ROI, and I think it’s definitely not perfect. But this is a great place to start, and it’s always a good way to give yourself a ballpark figure for your campaign ROI. What do you think of this? How would you change this?
3. Social media ROI: The best of British opinion by Jake Hird — This is a great post written to summarize trends seen in comments. Jake wrote one post about social media statistics, and based upon feedback, he wrote another post about what the people want. Could you get anymore awesome?
4. Monday Morning Quarterback: PR Measurement by Mike Geraci — A blog post about PR and social media measurement?? Score! But seriously, this is a great highlight of how PR is continuing to evolve and how social media may have made it easier to measure the ROI of public relations.
5. Social media analysis moves mainstream by Steven Woods — If you’re interested in the larger trends in B2B social media, I would definitely give this post a read. As social media becomes more mainstream, so does analysis, which is exactly what I like to hear.
6. The Future of Social Media Monitoring: Public Facing Dashboards from Social Commerce Today — This is just too cool! HSBC’s online bank, First Direct, has made their social media dashboard public. When you visit their site, you can see how chatter is changing in real-time. You can see where folks are talking about First Direct and if it’s positive or not. This is just so amazing!
7. Facebook and Omniture: A welcome step in social media measurement by Boris Grinkot — As we all know, Facebook and Omniture recently teamed up to provide better marketing solutions. This is probably the best analysis of the deal that I saw and it explains what it could mean for social media measurement in general. You should definitely check this out, this could mean big things.
And with that, I bid thee good night! How was your week? Have any big weekend plans?
Tags: DR. WHAW?, Measurement, PR measurement, public relations, Social Media
