Hello all! I know this is a little late, but I traveled to North Carolina right after work last night and didn’t get a chance to write up my post in a timely manner. But better late than never, eh? Good afternoon from the University of North Carolina at Chapel Hill, my second home. Here’s what I Didn’t Read While Hard At Work (but wanted to!) yesterday.
DR. WHAW? – February 10, 2010
1. Measuring Return on Social Investment from eMarketer — I wanted to highlight this article first because it’s a big reminder of how far we still need to go. Only 16% of marketers say they measure ROI, and many still rely on clicks to measure their results. Please read this and think about how you measure your own campaigns or programs. Do you really have an effective method? How could you improve? Please, really think about this.
2. Social media measurement and ROI: don’t forget the undexpected by Richard Dalke — This is a great and different perspective on social media measurement and ROI. It’s important to think outside the box on this, and it’s important to never assume you have the whole answer. Always be looking for more answers.
3. Social Media: It’s About Mission, Not Measurement Alone by Andrew Goodman — This is a great reminder for those of you who end up with one-track minds sometimes like I do. It’s not always about measurement with social media, but it’s about the mission and your goals. Despite finding new ways to monitor and measure success, you should never lose site of your goals. Never forget what made you start in the first place.
4. What Constitutes Value in Social Media Measurement? by Andi Narvaez — I find myself asking this question ALL the time, and I think it’s definitely the very first place you should start when you decide to measure social media. Of course, the very first thing before you ever jump in is to figure out what your goals are, but in measurement, it’s best to first define what you consider value and success.
5. Google Buzz, Moving Beyond the Human Feed? by Daniel Prager — I love this post from Danny because he looks at the newest social media integration tool, Google Buzz. It’s added to G-Mail accounts, and I honestly don’t understand the added value to this tool. What do you think? Have you tried it?
6. Open Discussion: What are You Measuring? by Michael Martine — This is awesome not only because someone like Michael is asking the question but because there were over 60 comments. I recommend browsing through if you’re thinking of jumping in for the first time.
7. Forrester crimps bloggers: epic E2.0 fail by Dennis Howlett — Forrester made a bold move last week by announcing that it would no longer allow employees to have their own personal blogs. I love this analysis by Dennis because it analyze different aspects of this problem and why this was a big mistake on Forrester’s part.
And with that, I bid thee goodnight, my friends. How is your week shaping up?
Tags: DR. WHAW?, Measurement, PR measurement, Social Media
