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	<title>Comments on: DR. WHAW? &#8211; February 10, 2010</title>
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	<link>http://www.rebeccaadenison.com/?p=460</link>
	<description>One klutzy, bubbly youngin&#039; taking on social media and PR measurement</description>
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		<title>By: Rebecca Denison</title>
		<link>http://www.rebeccaadenison.com/?p=460&#038;cpage=1#comment-270</link>
		<dc:creator>Rebecca Denison</dc:creator>
		<pubDate>Fri, 12 Feb 2010 13:27:22 +0000</pubDate>
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		<description>Hey, I loved your post! It deserved a feature! You definitely said it better than I ever could, though.

And I&#039;m so glad you liked the other summaries, too. :)</description>
		<content:encoded><![CDATA[<p>Hey, I loved your post! It deserved a feature! You definitely said it better than I ever could, though.</p>
<p>And I&#8217;m so glad you liked the other summaries, too. <img src='http://www.rebeccaadenison.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Rebecca Denison</title>
		<link>http://www.rebeccaadenison.com/?p=460&#038;cpage=1#comment-670</link>
		<dc:creator>Rebecca Denison</dc:creator>
		<pubDate>Fri, 12 Feb 2010 13:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.rebeccaadenison.com/?p=460#comment-670</guid>
		<description>Hey, I loved your post! It deserved a feature! You definitely said it better than I ever could, though.

And I&#039;m so glad you liked the other summaries, too. :)</description>
		<content:encoded><![CDATA[<p>Hey, I loved your post! It deserved a feature! You definitely said it better than I ever could, though.</p>
<p>And I&#8217;m so glad you liked the other summaries, too. <img src='http://www.rebeccaadenison.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<title>By: Andi Narvaez</title>
		<link>http://www.rebeccaadenison.com/?p=460&#038;cpage=1#comment-266</link>
		<dc:creator>Andi Narvaez</dc:creator>
		<pubDate>Fri, 12 Feb 2010 08:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.rebeccaadenison.com/?p=460#comment-266</guid>
		<description>Rebecca, 

Thank you for reading and linking back to my post. I agree with you -- though it&#039;s vague to say it, when it comes to social media and public relations, organizations have to make sure they know who they are (mission statement), who they want to reach out to (strategic publics), and what they want to accomplish (this is where it gets vague because everyone wants something different in different situations). Knowing this can help organizations choose the correct &quot;yard stick&quot; for the purpose of measuring results. If they are measuring the wrong thing to begin with, evaluating and improving will become get difficult to do later.

Thank you for the sneak preview of the the other posts! Very helpful :)

- Andi</description>
		<content:encoded><![CDATA[<p>Rebecca, </p>
<p>Thank you for reading and linking back to my post. I agree with you &#8212; though it&#8217;s vague to say it, when it comes to social media and public relations, organizations have to make sure they know who they are (mission statement), who they want to reach out to (strategic publics), and what they want to accomplish (this is where it gets vague because everyone wants something different in different situations). Knowing this can help organizations choose the correct &#8220;yard stick&#8221; for the purpose of measuring results. If they are measuring the wrong thing to begin with, evaluating and improving will become get difficult to do later.</p>
<p>Thank you for the sneak preview of the the other posts! Very helpful <img src='http://www.rebeccaadenison.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>- Andi</p>
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		<title>By: Andi Narvaez</title>
		<link>http://www.rebeccaadenison.com/?p=460&#038;cpage=1#comment-669</link>
		<dc:creator>Andi Narvaez</dc:creator>
		<pubDate>Fri, 12 Feb 2010 08:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.rebeccaadenison.com/?p=460#comment-669</guid>
		<description>Rebecca, 

Thank you for reading and linking back to my post. I agree with you -- though it&#039;s vague to say it, when it comes to social media and public relations, organizations have to make sure they know who they are (mission statement), who they want to reach out to (strategic publics), and what they want to accomplish (this is where it gets vague because everyone wants something different in different situations). Knowing this can help organizations choose the correct &quot;yard stick&quot; for the purpose of measuring results. If they are measuring the wrong thing to begin with, evaluating and improving will become get difficult to do later.

Thank you for the sneak preview of the the other posts! Very helpful :)

- Andi</description>
		<content:encoded><![CDATA[<p>Rebecca, </p>
<p>Thank you for reading and linking back to my post. I agree with you &#8212; though it&#8217;s vague to say it, when it comes to social media and public relations, organizations have to make sure they know who they are (mission statement), who they want to reach out to (strategic publics), and what they want to accomplish (this is where it gets vague because everyone wants something different in different situations). Knowing this can help organizations choose the correct &#8220;yard stick&#8221; for the purpose of measuring results. If they are measuring the wrong thing to begin with, evaluating and improving will become get difficult to do later.</p>
<p>Thank you for the sneak preview of the the other posts! Very helpful <img src='http://www.rebeccaadenison.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>- Andi</p>
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