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DR. WHAW? – April 5, 2010


2010
04.05

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This post was written by DR. WHAW? Contributor Clay Schossow.

I had a nice, relaxing weekend, and I hope all yours were equally pleasant.  However, before I can say the weekend, the week, or even the year has been pleasant, I need everyone’s help.  I need you to root against Duke tonight.  As a Tar Heel, I can’t stomach watching them win a title and I hope you’ll help me out with some Bulldog cheers.  Today, my mind was mainly consumed with nightmares about a Duke championship and with work, so here’s what I Didn’t Read While Hard At Work (but wanted to!).

  1. Making It Look Easy at the New Yorker — One of my favorite styles of writing is a profile.  The NY Times did a wonderful job profiling the Editor of the New Yorker, David Remnick, his recent projects, and how he gets it all done (espresso!).  It’s shorter than most profiles, but a really phenomenal read.  I definitely recommend you checking it out.
  2. Formatting Your Blog Posts — This post is from one of our neighboring web development companies, located just down the road from us in Carrboro.  It’s a great overview on how to make your posts more readable and scan-friendly through informed layouts and good use of images.  If you’re a blogger, you should definitely check it out.
  3. Why MBAs fail at Entrepreneurship — The title of this post may seem cliche, but the content is anything but that.  A recent Harvard MBA looks back on his recent experiences at a startup and assesses why MBA grads aren’t necessarily cut out to be entrepreneurs.  I think the piece also does a great job of just exploring the idea of entrepreneurship, in general, and is a great read for someone thinking about starting their own company.
  4. Workaholics of the World, Go Home! — A nice piece from the Denver Egotist.  I’m not about to shrug this off and say that I’m against burning the midnight oil or don’t stay at the office late myself, but I think the core message is right: place quality over quantity.  Also, it’s so silly when people stay at the office after they’ve lost their motivation.  I can remember plenty of times I’ve been in after midnight, feeling heroic about my effort, but just surfing Facebook and g chatting with West Coast friends.  Once you’ve stopped being productive, you’ve got to get out of the office, reboot, and start over the next day.
  5. Anybody But Duke: The Case for Rooting Against the Blue Devils — OK, this has nothing to do with PR, marketing, social media, or entrepreneurship, but it’s a must read for every literate person on the planet.  A great, analytical look at why Dook is evil and everyone should root against them, tonight.

Well, that’s my scattered list.  Hope you enjoyed and that #5 gave you a little laugh, but you still took the message to heart.  Here’s to another week and to Spring!

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DR. WHAW? – March 8, 2010


2010
03.08

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This post was written by DR. WHAW? Contributor Clay Schossow.

I had a really relaxing weekend, only to get back to the grind today.  Over the past 6 weeks, I’ve been training for a 10 mile run in April.  I’m not much of a runner at all, but I’ve really enjoyed the training.  I run 3 or 4 times per week and find that it’s a really great time to just think about work, life, blogging, and more.  After every run, I come home and jot down (via iPhone, of course, ha) at least 2 notes on things to do or write later that night.  Just giving a little plug for others to give it a shot.  Now here is what I Didn’t Read While Hard At Work (but wanted to).

DR. WHAW? – March 8, 2010

  1. Pandora Turns Profit Due to iPhone — This NYT article is a great look at Pandora, the music service that so many of us know and love.  What we may not know about is the uphill battle the company has been fighting for the past 10 years.  Good news though, as Pandora turned a profit last year and is on pace to hit $100 million in revenue in 2010.  The article shows the admirable persistence of the company’s founder and first employees, as they worked months without pay to keep this company going.
  2. Digital Agencies Get Back to Business — This brief article from ADWEEK looks at how digital agencies were considered a joke in the dot-com era, but now have a chance to really transform the client-agency relationship.  Digital agencies now have enough cred and bravado to take ownership of major client projects, not just ad placements, and some have already started to do some innovative things.  I fully believe that agencies can reinvent the traditional model and this article looks at one of the many options.
  3. Architecting a Social Web Marketing and PR Strategy — Great in depth look at why and how to build a web marketing and PR strategy.  Also, just for Rebecca, it also includes steps to measure the success of the campaign.  At first, I was a little hesitant of this article, because it was just dropping stats and buzzwords, but it really gets into the nitty gritty at the end and is a valuable read for any web marketer.
  4. MIT Entrepreneurship Review — Great new idea and site from MIT.  While this is a site and not a single article, I had to include it in my list since it just went live and has a lot of great content.  I think this resource will open up a lot of interesting discussions and is an absolutely wonderful marketing and engagement strategy from MIT.  From the site’s About, “The MIT Entrepreneurship Review (MITER) is an online publication focused on thought-leadership in entrepreneurship and innovation. MITER engages in rigorous, expert-driven, and insightful discussions, providing a view into what entrepreneurs, particularly at MIT, are doing to address the most critical challenges faced by industries such as energy, tech, and life sciences.”
  5. InSITE Q&A with Fred Wilson — Here’s a great set of videos that form an hour and a half Q&A session with Venture Capitalist Fred Wilson. In them, Wilson offers everything from guidance on the next big things to details on his Twitter investment to general entrepreneurship advice.  I listened to all 12 videos while doing some work and found them to be really entertaining and valuable.

That’s my list folks, hope you enjoy!

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DR. WHAW? – March 3, 2010


2010
03.03

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This post was written by DR. WHAW? Contributor Clay Schossow.

Here’s what I Didn’t Read While Hard at Work today, March 3.  I’ve subscribed to several new blogs in the past week and am pleased to see they’re already churning out good content, so expect to see more from some of these writers.  This post is definitely heavy on entrepreneur-content, but all of these are really stellar and I hope you check them out!

  1. There’s no room for The Idea Guy — Great, short post from David Heinemeier Hansson of 37signals and Ruby on Rails.  I speak with a lot of young entrepreneurs about their businesses as they get ready to pitch it at the Carolina Challenge or are doing a presentation for their class or are actually trying to build something.  Its surprising how many of the teams have an “idea guy” who maybe came up with the rough, initial concept, but isn’t really pitching anything else in.  A startups most valuable resource is time, and you can’t have someone that isn’t dedicating time to building the actual product.  Furthermore, that initial Idea that he/she takes credit for will likely be totally different by the time the company launches.  Build your startup team around people who bring action, not just ideas.
  2. 25 Web 2.0 Applications to Grow Your Business — Neil Patel put together a great list of apps that every entrepreneur, social mediaite, or businessperson should check out.  I use just about every app on this list, but also a few that I had never heard of and plan on checking out.  I also liked this post, b/c I wrote a similar one about my digital entrepreneur’s toolbox a couple weeks back.  It was nice to see some good overlap between the two.
  3. My Biggest Mistakes — Scott Berkun’s blog is a new one to me, but I’m enjoying it so far.  He’s a very successful business author and consultant.  In this post, he lays out eight of his biggest mistakes.  It’s always nice to see someone successful let you know what they’ve done wrong, so you can try to learn from them.  I know I’m doing several of the things on this list and hadn’t necessarily classified them as mistakes, but I’ll now pay closer attention to these activities and maybe make some changes.
  4. Alex Bogusky Interviews CPB Creative Directors — As I’ve done before, I’m breaking the “read” rule and posting something to watch.  This is an absolutely awesome interview of two CPB Creative directors, conducted by one of the agency’s namesakes, Alex Bogusky.  I really loved this video and think it’s one of the better advertising interviews I’ve ever seen.  They cover everything from scaling the business to creativity to ad school to their favorite ads.  I jotted down some notes from this one that I’m going to hold onto and maybe turn into a blog post.  You won’t be disappointed!
  5. As Shops Transform, Marketers Must Adapt Too — Interesting read from the AdAge CMO blog.  The author lays out the expected changes in ad agency culture over the coming years and then how marketers must counter those with their own adaptations.  I’m a little shaky on a few of the agency changes he predicts, but think he nails the characteristics of a successful, modern marketer.

Goodnight, folks!

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DR. WHAW? – February 24, 2010


2010
02.24

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This post was written by DR. WHAW? Contributor Clay Schossow.

Hey Everyone!  It’s only Wednesday and it has already been a long week.  I know it felt to get home and catch up on some reading.  So, here’s what helped me unwind and I hope it does the same for you.  Heres what I Didn’t Read While Hard At Work (but wanted to).

DR. WHAW? – February 24, 2010

  1. Measurement Alone Will Not Lead to Better Marketing — Article in Ad Age releasing a survey of 400 top marketers.  The survey shows that measurement alone will not lead to success.  This shouldn’t come as too much of a surprise and relates to one of my previous WHAW items about how it’s important not to just measure vanity metrics.  The article delves into what techniques should be combined with metrics to make an organization’s marketing successful.
  2. For Startups, How Much Process is Too Much — Interesting column from the Harvard Business Review looking at how much process and infrastructure is really necessary for a startup.  This topic is one that my company struggles with everyday, deciding whether we need to get a documented process in place, which can be resource-intensive to setup, or to just keep chugging along in startup mode.  Totally agree with Eric’s  assessment that some processes are necessary, but you need to be careful not to stifle your startup’s innovation.
  3. Most Businesses Still Only “Experiment” With Social Media — This study reveals that 61% of businesses admit they still have only experimented with social media, but not really embraced it.  This is interesting news for us in the web, PR, and social media spaces, as it shows that even though social media is ingrained in our day to day lives, there are still plenty of others to help and teach.  Also, reinforces the value of writing a lot of your blog posts, etc. from a high viewpoint.
  4. A New Global Visual Language for the BBC’s Digital Services — Wow.  Great article on the upcoming BBC online presence (mobile and web).  They walk you through the history of their previous designs and introduce you to the standards associated with the new one.  I think this article does a phenomenal job of driving home the importance of usability and design theory.
  5. The Millenials Quiz — This is a cool little quiz that was going around on Twitter today.  Answer 14 easy questions and get your Millenial Score.  How Millenial are you?  I scored an 86 — a Millenial

These were totally random, but were a nice welcome home for me.  One marketing article, one startup column, one social media survey, one design overview, and one quiz.  That’s about as random as you can get.  Hope it helps push you over this hump day.

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DR. WHAW? – February 22, 2010


2010
02.22

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This post was written by DR. WHAW? Contributor Clay Schossow.

Hope your weekend dominated as much as the good ol’ USA did up in Vancouver.  Today’s DR WHAW is pretty heavy on entrepreneurship.  I think all of these articles are stellar and encourage you to check them out, whether you consider yourself an entrepreneur or not.  Enjoy and let me know your thoughts about what I Didn’t Read While Hard At Work!

DR. WHAW? – February 22, 2010

  1. Don’t Become an Expert — Great article from a successful entrepreneur on what it means to be an expert.  In the past few years, seems as if so many people have adopted the Gladwellian  notion that you’re not an expert, and therefore worthless, without 10,000 hours of practice.  Jason gives an extreme example of an uber-accomplished woman who deems her life a failure, because she doesn’t match up to today’s distorted facts of expertise.  A great read that helps you realize you should live and work for your own ideals, not some author’s.
  2. No Accounting for Startups — This piece focuses on accounting for startups and how entrepreneurs can get obsessed (or pushed to obsessing over) data that isn’t really relevant for a brand new idea and company.  I love how Steve says that a startup is really just testing a series of hypotheses and you should do the same with your most important metrics.  I know that when we launched our company, it was fundamentally very different than the company that we have become.  It’s all about flexibility and obsessing over metrics that are meant for mature companies that have already been tested will simply lead to the rigidity than can kill a startup.
  3. How Google’s Algorithm Rules the Web — I absolutely love this Wired article and have recommended it to just about everyone I’ve seen today after I read it in (gasp!) the actual magazine.  Don’t let the title fool you, it’s not some SEO article that’ll help you game the system.  Instead, it’s a closeup account of how Google has built perhaps the most valuable algorithm in the history of the world.  It explores things like bi-grams (e.g., new york) and how those can break other search engines, but Google has mastered handling them — the “hot dog” story is awesome.  It’s a great look at how a company has continued to strive to get better and push the envelope of technology.
  4. Nature vs. Nurture in Entrepreneurs — This is a thought provoking piece (and comments) from Fred Wilson.  UNC has an entrepreneurship minor, and while I didn’t take any classes in that set, our company works closely with the program and takes an intern from the minor every year.  It always has caused me to wonder if Entrepreneurship can actually be taught?  Certainly, people can learn lessons about entrepreneurship and inherit its passion, but are some preselected to have the necessary traits to be entrepreneurs?  It’s a really tough question.  What I am sure of is that classes can make someone aware of their entrepreneurial talent and push them to try starting something that they previously wouldn’t have — would that be considered teaching entrepreneurship?  It’s a toughie, but definitely a good, short read.
  5. Why IT Shouldn’t Be Involved in Marketing Software Decisions — I must admit, I’m pretty jealous that I didn’t write this one myself.  Great piece from HubSpot on why IT shouldn’t be involved in marketing decisions.  As someone who markets and sells web solutions for my profession, I can say that I deal with this dilemma all the time.  Marketers bring their IT team on the phone to ask us irrelevant questions and to try and posture by showing off their knowledge.  There’s most definitely a time and place for an IT discussion, but it’s not around the marketing of your company and product.  This fact has especially gotten more true over the past 5-10 years, as web hosting, domain names, databases, etc. have gotten exponentially cheaper.  This is a great reference if you’re ever forced to stare down a pocket protector to win someone’s business.
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DR. WHAW? – February 15, 2010


2010
02.15

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This post was written by DR. WHAW? Contributor Clay Schossow.

Hope everyone had a good weekend.  The Tar Heels were able to pull out a win for the first time in awhile, so that was nice.  Here’s what I Didn’t Read While Hard At Work (but wanted to!) on Monday:

DR. WHAW? – February 15, 2010

  1. How PR Firms Can Rule the Marketing World — Great post from my friends at PR 2020 on how PR practitioners are now at the center of the marketing mix.  The article breaks down the skills of PR pros and how those talents are applicable to the new marketing world.  This post does a great job of summing up my personal thoughts about the current situation of the PR industry and the opportunities on the horizon.
  2. Running Giveaway Competitions for Links and SEO — Looking for a quick way to build valuable and last links into your or your clients’ sites.  Read this great piece from the folks at SEOmoz at how to effectively leverage a competition to benefit your sites’ rankings.
  3. What is Chatroulette and Some Interesting Facts About Who’s Behind It — These articles are both from Fred Wilson’s avc.com and are separated by a week.  The first one introduced me to the new phenomenon Chatroulette, and the second, which was posted today, gives some interesting facts about the service’s founder and his motivations.  I think it’s a great look at how some of the most successful entrepreneurs start out just building something for their own enjoyment (see: YouTube and Facebook).  Now, there’s nothing to say yet that ChatRoulette will be anywhere nearly as successful as either of those two, but it’s definitely causing a stir and sparking some interesting conversations.
  4. Startups don’t die at large hedge funds – This article was in response to a really popular post on the web the other day about startups dying everytime an engineer joins google. It’s an interesting take on hedge funds inspiring creativity, independence, and innovation through their organizational hierarchy.  I always find it interesting to see how different industries spur innovation in their own manner.  Thought this was a great piece.
  5. 7 Harsh Realities of SEO — I started the list with an SEO article, so let’s come full circle and end it with one.  Everyone seems to think SEO is very hard and more black magic than common sense.  This article does a great job of boiling it down to the basics and letting you know some really easy tips to generate better rankings for your clients and yourself.

Those are my five links to start the week.  Sorry that they were a little SEO heavy, but let me know your thoughts on that and if I should keep churning out the SEO links.  Hope this helps your week start smoothly!

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DR. WHAW? – Week-ending February 7, 2010


2010
02.07

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Hello y’all! I am so thrilled with the first week of DR. WHAW? contributors! I hope that y’all appreciate having this daily feature as an actual daily feature (I know, I was falling down on the job before), and I’m so excited to keep bringing you what we Didn’t Read While Hard At Work (but wanted to!). Without further ado, here’s this week’s digest.

DR. WHAW? – Week-ending February 7, 2010

1. Notes From a Conversation With Y Combinator’s Paul Graham by Om Malik — Paul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.

2. Is Real-Time Search Good for Businesses? by Michael Brito – This article discusses the impact real-time search results will have on your business – timeliness. You/your clients have to be ready to respond! Also see the post from ZDNet’s Jennifer Leggio: Google real-time search + Twitter = a wake-up call for brands.

3. The Taboo (But Critical) Community Skill by Amber Naslund – While social media is about community and building relationships, we need to keep in mind that it’s also about sales. I’ve been asked before about providing ROI for the activities we suggest to our clients. They want to know that they’ll be getting something ($$) out of the time they’re investing. Be sure to read the comments as well for additional nuggets of info!

4. How Is PR Changing? by Jeremy Porter – Everything changes, we know that. Porter makes a good point: PR itself isn’t really changing; however, our audience now has a voice. We also need to think about technology and its impact, new skills we need to possess to stay marketable in the workforce and different ways to effectively measure results.

5. Facebook Develops Conversation Tracking Tool: What’s A Fan Worth? by Laurie Sullivan — Facebook has developed a tool that will allow users and companies to track conversations on the social network. I was excited to hear about this because other tracking tools do not always track Facebook posts quite well. I wonder if it’s useful or how it compares, has anyone had a chance to try it?

6. Google Analytics Releases Mobile Search Tracking by Paul Teitelman — I am so pumped to see this! I was just wondering a few weeks ago how to measure the new mobile craze. Can someone please try this out? Tell me how it is? While this doesn’t measure all aspects of mobile that I would like to explore, it is definitely a start.

7. Do the Old Timing Rules Still Apply for Media Relations? by Dave Fleet — I read MarketingProf’s Daily Fix quite often. I love its practical, straight-forward advice for how to do communications well. In this post Dave Fleet asserts that the old rules for when you should pitch to journalists are outdated.

What a great first week, y’all! I can’t wait to bring you more, and I can’t wait for you to better get to know the three new DR. WHAW rockstars!

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DR. WHAW? – February 5, 2010


2010
02.05

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Happy weekend!  I hope your weeks went well and that our reading material helped out a little.

I realized that unlike the other DR WHAW? contributors, I didn’t really introduce myself.  My name is Clay Schossow and I run a web design and development company, New Media Campaigns, in North Carolina.  We work with all types of awesome organizations across the world and have built more than 400 websites in the past 3.5 years.  About half of our work is as the interactive partner for agencies.
OK, enough about me and now onto the good stuff!  Let’s roll into the weekend with a good stack of reading material I Didn’t Read While Hard At Work (but wanted to!):
DR. WHAW? – February 5, 2010
1. Getting Started Publishing on Google News – If you ask me, SEOmoz is the ultimate authority on all things SEO.  Their advice is always practical and helpful.  This article does a great job of explaining how to capitalize on an extremely valuable resource: Google News.  Read through this step by step guide and learn how to get premium coverage for your writing.
2.  Bartle Bogle Implements New Management Model – It’s no secret that the recession and explosion of digital have turned just about every industry on their heads, especially the ad industry.  I’m always interested in how firms are restructuring and handling new models of business (more digital, more pay days tied to results, etc.), and this new model by BBH is really interesting.  Tying top talent to top accounts.  Makes sense to me.
3.  Zappos: Social Media Marketing Example #26 – Just about everyone knows that Zappos did a great job of serving customers, first.  Even more people know that Zappos’ strategy led to a near-billion dollar acquisition by Amazon.  And the entire universe knows that these things were mainly driven through the web and social media.  However, do you know every little detail of the company’s online history?  I can admit that I’ve cited Zappos as a case dozens of times, but I really only knew the broad strokes.  This case by Ignite Social Media delves into every possible specific you can imagine.
4. Startup Advice In Exactly Three Words – Dharmesh Shah is an incredibly brilliant guy who has started several successful companies.  His blog OnStartups is required reading for entrepreneurs in the tech-o-sphere.  He recently offered 50 pieces of solid advice in “triplets” — three words.  This one is easy to read and really makes you think about if you’re doing these things in your business.
5. 10 Ways to Build Social Media Expertise Using Personal Projects — Great, quick piece from Harvard Business Review about how practice makes perfect and how you can practice on yourself before paying clients.  I *really* like the last one about working late at night or early in the mornings so you aren’t affecting large audiences with your changes.
6. Chanel Learns to Think Like a Media Company – Cool piece from Business of Fashion (rockin’ site!) on how Chanel is playing more and more like a media company in the digital space.  From creating web videos to breaking news online, the company has really embraced the digital space.  Article shows that the strategy of inbound marketing and creating content works for even the most entrenched brands and helps them reach new audiences.
7. How to Manage Virtually – This one is pretty self-serving, but I was so pumped that I couldn’t hold it back.  Inc. featured me and my company the other day in a post about how to manage employees who work virtually.  The author articulated my points in a much more coherent manner than I ever could, so I thought I would share.
OK, it’s sushi and sake time for me, but I hope these pieces start your weekend off right!
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DR. WHAW? – February 1, 2010


2010
02.01

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This post was written by Clay Schossow, one of three new contributors to DR. WHAW?, which will be a daily feature moving forward. A big thanks to Clay and the other two for their help, and look for a post about these three rockstars tomorrow!

Hey everyone!  I’m Clay and I’m going to be helping Rebecca keep DR. WHAW? updated by posting twice per week (Mondays and Fridays).  I’m really happy to work with her for a few reasons:

  1. I think DR. WHAW? is a great concept and I’m excited to be involved.
  2. She’s cultivated a really great community on this blog and I’m happy to become a part of the conversation.
  3. She’s a fellow Tar Heel and feels my pain about this basketball season.

I run a web design, development and marketing start-up, so my posts will tend to be more about entrepreneurship, business and marketing.  Rebecca was cool with this direction, as we both believe variety is the spice of life.  This post is my first in the DR. WHAW? series, so please let me know in the comments what you think of the content I post, as my goal is to provide the most interesting and thought-provoking articles I can.  Feel free to offer up criticism, I promise I won’t take it personally.  And I promise that I’ll keep getting better as I post more.

So, without further ado, here’s what I Didn’t Read While Hard At Work (but wanted to!).

DR. WHAW? – February 1, 2010

  1. Why do we take ourselves so seriously? — This is a great, short piece from a few days ago that I just got to read today on the Brains on Fire blog.  In a world where so many people  and companies take themselves alarmingly seriously, this post was a refreshing breath of fresh air.  It’s always nice to be reminded that people like to interact and work with folks that can laugh at themselves and have a good time. These laughs and fun moments will likely translate into trust and a positive experience.
  2. The Present Value of Future Cash Flows — Don’t let the title intimidate you; this post is a really easy read about a basic tenet of investing.  More than the individual post, I’m excited about this series by Fred Wilson, MBA Mondays.  Fred is one of the better known and more successful VC’s out there, and he’s going to start a weekly post giving a basic MBA lesson in layman’s terms.  For those of us who focus on the business side of things but don’t have an MBA, I imagine this series will be very helpful and enlightening.
  3. Are You a C.E.O. of Something? — Great NY Times interview of Zynga CEO Mark Pincus.  Sheds some light into how he organizes his business, delegates responsibility, and keeps a positive corporate culture.
  4. Notes From a Conversation With Y Combinator’s Paul Graham — Paul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.
  5. Trail of Breadcrumbs — A new study says 89% of journalists turn to blogs for research and 65% use social media.  Some convincingly high numbers of why organizations should be engaging in these media.  These numbers rang true for me, as a reporter from Nebraska called me a few weeks ago to discuss some of the political articles on our blog; they ended up spinning our posts into the backbone of their story, which was really cool.  Also, love Todd’s analogy of social media and blog content to breadcrumbs.

Well, those are my first five articles.  I know Rebecca usually posts seven, but she still has a leg up in the experience category.  Seven will be something to which I will aspire.  Let me know your thoughts on this inaugural post and I’ll work to keep getting better.  Looking forward to the conversation!