Archive for the ‘Rachel’ Category

DR. WHAW? – May 13, 2010


2010
05.13

This post was written by DR. WHAW? Contributor Rachel Boyman.

Hello out there! It’s been a long day (and still going!) so I’m going to keep it short and sweet tonight. Plus, I spent a bit of the day reading the posts of my fellow DR. WHAW contributors — I love seeing their picks! Here we go…

DR. WHAW? – May 13, 2010

1. Facebook and Twitter Are On A Collision Course. And We’re In The Middle by MG Siegler

Compliments to TechCrunch on this headline — and though I think Facebook and Twitter are still providing slightly different functions for different types of users, the internet is a fast-paced place, and if I start spending more time on Twitter than I do on Facebook, it’s only a matter of time before I’m going to want to incorporate the features I like from both sites onto the one I’m spending more time on. The analogies Siegler uses are a bit awkward, but you get the point.

2. Putting a Price on Words by Andrew Rice

I’m not sure if this was in last week’s NYTimes magazine or in the one coming up (again, the subscription dilemma) but just a really interesting look at the ways online news organizations are exploring different pay-for-content models. Users love free content, content-providers can’t afford to give it away, and a simple profit-sharing system with writers doesn’t seem to work either. Depressing.

3. Dear Mark Zuckerberg by Robert Scoble

Oh Facebook. We love you truly madly deeply, but Scoble is right — between the privacy changes + criticism from trusted leaders on the Web — you’ve broken our trust. And as everyone who’s ever lost trust in another knows, once you break it, it’s tough to get it back without making real concessions to change.
4. America’s Tweethearts by Vanessa Grigoriadis

I’m not sure how I missed this Vanity Fair piece (its times like this that I consider purchasing or subscribing so I see the real hard copy of my favorite magazines) but I stumbled upon it when looking at Julia Roy’s website. I think the tone of the article is a bit mocking, but I think it’s kind of cool that one’s twilebrity factor is, in this case, in direct proportion to usage and engagement.

I’m afraid that’s all for me tonight — it’s been a long day, my brain is fried and I’m just seeing on Twitter that a suspicious vehicle in Union Square has led to NYPD to investigate. Ah, the perks of living in downtown NYC. On that note, g’night kids. Stay safe.

DR. WHAW? – April 29, 2010


2010
04.29

This post was written by awesome DR. WHAW? Contributor Rachel Boyman.

Happy Thursday everyone! Behold the list of items I Didn’t Read While Hard at Work (but wanted to) – enjoy!

DR. WHAW? – April 29, 2010

1. LinkedIn Follows Facebook And Twitter Into ‘Follow’ Model by Leena Rao @ TechCrunch

I read about LinkedIn’s new “Follow Company” feature this am and immediately began “following” my company (shouldn’t I get a prize for being first?!). I think this is a great addition on their part–kind of makes you wonder why they didn’t think of it earlier.

2. Kindle Firmware Update Includes Facebook and Twitter Integration by Stan Schroeder @ Mashable

I love to read, and when I received the Kindle as a belated birthday gift, I thought it would simplify how I digest news & content. Then came the iPad, and I felt like my Kindle (which I hadn’t been using all that frequently) became instantly obsolete. This gives me hope that my Kindle will be able to keep up, if not outpace, new mobile devices.

3. Everybody Knows About Twitter – But Only 7% Use It by Frederic Lardinois

How can this headline not get your attention? Great post about a study examining knowledge & usage of Twitter, especially in the context of comparisons with Facebook. Made me think about how at first Facebook felt like a network that you used to connect with your peers & long-lost friends, and then one day, your aunt, your high school English teacher and your dentist were all “friending” you.  I wonder if Twitter will have a similar trajectory.

4. Facebook’s Eroding Privacy Policy: A Timeline by Kurt Opsahl

Today, Nick Bilton of the New York Times created a lot of buzz with a single tweet about Facebook’s thoughts on privacy. Whether you agree that total transparency is better for everyone if it becomes the norm, this is an interesting look at how Facebook’s privacy policy has evolved over the years.

5. iJustine in a bag by iJustine

All this tech & social media talk made me think you might need a laugh. I dare you to try to keep a straight face while watching this video from Justine Ezarik (aka iJustine).

Happy (almost) Friday to all – catch you next week…

DR. WHAW? – April 22, 2010


2010
04.22

This post was written by DR. WHAW? Contributor Rachel Boyman.

I’m ready to start pretending its Friday, so here goes kids!

DR. WHAW? – April 22, 2010

1. Facebook’s Instant Personalization is the Real Privacy Hairball by Liz Gannes

All day (and yesterday) I kept seeing tweets on the latest developments from Facebook/f8 – it was driving me crazy that I didn’t have time to sit down (figuratively speaking) and digest it all. Since I use Facebook primarily to connect with friends and family, my profile contains a significant amount of information based on who I am and what I say – which is why I’m particularly concerned about protecting my privacy – and this is why.

2. Debunking the Myths of Telecommute by Sylvia Marino (as told to Patricia R. Olsen)

I’m slightly envious of my friends and family members who have the option of working from home when they need to, making it really easy to fantasize about how great working remotely could be. This perspective from a female executive at Edmunds.com exposes the misconceptions behind telecommuting and reveals the cons that people often overlook.

3. This is What a Tweet Looks Like by Sarah Perez @rww & @raffi’s Map-of-a-tweet

I saw this a couple of days ago and just found it fascinating. I’m no “web ninja”, so an inside look into what a tweet really looks like in code on is pretty freaking cool – it also makes me feel like I’m reading a foreign language.
4. Is This Retweetable? by @Sheamus

Once you join Twitter, it doesn’t take long to notice who understands quantity vs. quality when it comes to tweeting, especially when it comes to retweets — just today I realized that some of the people I follow are better sources of news than the actual news organizations they’re linking to – kind of an organic filter.  Seeing retweets that clog up my feed or repetitive “metweets” make me more aware of what I’m putting out there too.

5. Peace in the home: Sharing an iPad with Your Spouse by Michael Rose, tuaw.com

This might be kind of an odd choice considering it revolves around 2 things I don’t have: an iPad and a spouse, but Rose’s breakdown & clever link inserts were both educational and engaging.  It was a really interesting read and I felt like I learned a lot about user experience on the iPad that is transferable to other devices.

6. 53 Life Lessons from Homer Simpson by Steve Scott

A fun compilation here — this advice is wrong enough that in certain contexts, it sounds right. For example, life lesson #10 (“Son, this is the only time I’m ever gonna say this. It is not okay to lose”) could be interpreted as ‘failure is not an option’ or ‘never give up’…see what I mean?

7. Tweet Tweet Boom Boom: How Tech Start-ups Like Foursquare and Meetup Are Trying to Overthrow Old Media and Build a Better New York by Doree Shafrir

Finally, if you haven’t seen this piece from New York Magazine, it’s worth a read. It’s a bit NY-centric, but it really chronicles some of the more well-known start-ups in NYC and adds additional perspective following this like-minded NYTimes dealbook piece.

That’s all for me – as I say in real life: TTYL!

DR. WHAW? – April 15, 2010


2010
04.15

This post was written by DR. WHAW Contributor Rachel Boyman.

Hello DR. WHAW readers!  As promised, here are some things I Didn’t Read While Hard at Work (but really wanted to of course) – enjoy!

1. Questions answered on business blogging by Felix Salmon

Salmon’s a pretty well-known voice within the financial news media, and he posted this after a journalism student emailed him with some questions on business blogging (not sure whether it was an undergrad vs. grad jschooler). It’s a good piece discussing how the Web has unlocked opportunities for bloggers and journalists, and everyone in between working to report on a topic. The comments below the post are also pretty interesting – the one thing missing is the name of the student who submitted the questions (gives credit to the mind that posed the questions Salmon thought worthy enough to answer!).

2. Cisco CTO: Welcome to the Video Revolution by James Rogers @ The Street.com

I spotted this clip of an interview with Padmasree Warrior, Cisco CTO (and avid tweeter which makes sense since it looks like this took place at Chirp). Though most of the technical language is over my head, Warrior touches on a major point – that we’re really at “just the beginning” of the video revolution. Really fascinating when you consider both the speed of Web technology and the fact that YouTube was started more than 5 years ago! Doubtful that anyone would/could argue with Warrior on the Web becoming a platform that will have huge ramifications for industry.

3. How Virgin America Uses Promoted Tweets by Jennifer Van Grove

After watching Oprah’s interview with Sir Richard Branson yesterday, I’m not surprised to find out that Virgin was specifically approached by Twitter (not vice versa) to be one of the 10 initial advertisers of Promoted Tweets. This Mashable article is full of really fascinating nuggets – one of them being that Virgin America plans to use Twitter exclusively to announce & promote a new market next week. This also got me SUPER excited for an upcoming trip in which I’ll be taking my first (virgin?) Virgin flight!

4. Tweet Level by Edelman’s @jonnybentwood@alexparish

Maybe I’m the last to the Tweet Level party here, but I came across this today and, in addition to checking out my own Tweet Level, had a lot of fun checking out the tweet levels of users and institutions (@whitehouse is very popular with a score of 93.2, but engagement is less than half at 42). One thing that made me sad – Kim Kardashian’s Trust Score is higher than Oprah’s (@KimKardashian = 97.2, @Oprah = 66.3).

5. Bye Bye Tasty Blog Snack by Justine Ezarik (aka iJustine)

I find iJustine’s presence on the Web totally engaging, and her latest blog post is about her decision to move her vlog to a better-branded site. If you haven’t watched any of iJustine’s YouTube channel, I highly recommend you check ‘em out (though I don’t recommend starting out late in the evening – could take you into the wee hours!).

6. My Parents Were Awesome by Eliot Glazer

This one’s just for fun but I love discovering sites who’s genius lies in their simplicity (I mean that in a good way, truly). I came across this blog this morning and immediately added it to my regular blogroll – what a great idea! No surprise Glazer was rewarded with a book_deal.

That’s all for me – going to try to make it an early bedtime night – been a long week but TGIF!

DR. WHAW? – April 8, 2010


2010
04.08

This post was written by DR. WHAW? Contributor Rachel Boyman.

Hi hi to all of you DR. WHAW readers!  Here’s what I Didn’t Read While Hard at Work today (but really wanted to!) – enjoy!

DR. WHAW? – April 8, 2010

1. Everything You Need to Know About iPhone OS 4.0 by Devin Coldewey

I just can’t seem to get away from Apple news! During the event to  announce iPhone OS 4.0, Apple CEO Steve Jobs also revealed the company’s plan to launch ad platform, iAd. I’m sure most users don’t love the idea of being interrupted from their app experience every 3 minutes, but this is great news for developers and advertisers. It’s also a great example of how big tech companies have the ability to create products and services that expand industry growth and create jobs. This piece by MobileCrunch’s Devin Coldewey gives a thorough and easy to read round-up of today’s event and its implications.

2. Time Management Secrets Anyone Can Use by Helen Coster

It feels like I’ve been meaning to read “Getting Things Done” by David Allen since I started using the internet. (Not actually possible, the book was published in 2001, whereas I first connected with my own personal Gateway machine around 1996ish). Anyway, we all have a bazillion things to do on a daily basis, so it feels like the only way to get them all done is to multi-task as if the day depends on it, right? Apparently this drive to be efficient actually makes us less so, and this article is a primer toward creating a better time management system.

3. Will Columbia Trained Code Savvy Journalists Bridge the Media/Tech Divide? by Eliot Van Buskirk

I went to journalism school because I love news, storytelling, people, reading, writing, editing, and all the rest. The school I attended had a “new media” program, but most of the training was rooted in honing skills for traditional media outlets (valuable, but not let’s say the *most* valuable). Part of the problem of course, is that until recently, journalists didn’t benefit from understanding the technology that supported the distribution of their work (mostly because it wasn’t there). Of course, that’s no longer the case, and a program that (successfully) integrates engineering education would prove incredibly useful. So my answer to the question posed by Eliot Van Buskirk? Yes.

4. Taking a Look at NPR’s Shining Social Media Strategy by Lauren Dugan

Speaking of tech-savvy journalists, NPR has been repeatedly cited over the last couple of years for its successful social media strategy, which has helped the news outlet not only maintain but grow their listener base at a time when MSM outlets are not having the same success. As Dugan plots in her post, in an age where the interactivity rules, has figured out how to use the Web and social networking to enhance its core product, rather than change it.

[For more on NPR’s digital strategy, check out this older Mashable piece by Josh Catone.]

5. Goodbye, Norma Jean: Apple’s “Get A Mac Ads Are Over by John Biggs

Might as well finish this post off by coming back full circle. Justin Long said in an interview with AV Club that  hasn’t been called in to shoot any of those clever Apple ads lately. After reading Biggs’ post, I happily allowed myself to get sucked into a “I’m-a-Mac” vortex, which not gonna lie, felt great.

And with that, I wish you all a pleasant evening and hope you’re enjoying this outdoor drinking weather ;-)

DR. WHAW? – April 1, 2010


2010
04.01

This post was written by DR. WHAW? Contributor Rachel Boyman.

Hellooooooo out there!  Behold the latest round-up of things I Didn’t Read While Hard at Work (but really, really, REALLY wanted too). Enjoy & catch ya next week!

DR. WHAW? – April 1, 2010

1. Looking at the iPad from Two Angles – by David Pogue

The NYTimes’ Pogue is quite possibly my favorite columnist – it’s not just what he says, it’s how he says it. This column offers a 2-in-1 review of the iPad: one for techies, the other for regular folk the rest of us (I’m sorry to say I fall in the latter category). For all the iPad hype, there are some interesting points of contention in here that I didn’t know before reading this (for example that it will likely take years before many Web vids are viewable on the device because it doesn’t support Flash). I won’t spoil the rest—it’s worth the read.

2. 8 Easy Ways to Network on Twitter – by Cindy King

This has been on my list for a little while now and I finally dove in. Nicely written post about using Twitter as a networking tool (though I think it’s silly to think that you could confine Twitter-use to networking only) and good tips on making “real” connections.

3. First Person in Line iPad by Brenna Ehrlich at Mashable (thanks to Steve Myers @myersnews for this)

Back in grad school (do I throw that line into at least every DR. WHAW post?! I really did learn a lot ;-) Anyway, back in grad school, I heard about this guy, Greg Packer, who seeks opportunities for media coverage as a “man on the street”. Problem is, he’s not–he’s just a guy who is constantly trying to appear as though he is!  I can’t decide if I find him amusing or outrageous or strange. Maybe a combination of all 3. [For more on Greg Packer’s crusade, check out this Wall Street Journal article or Wikipedia piece.]

4. Do Media Literacy, Digital Literacy and Social Media Literacy Intersect? by Katlen Tillman

Very rich post (and Venn diagram!) on the overlap of understanding, using and managing in a digital-communications-driven-world. Although at times I don’t feel completely comfortable using social media tools, at the crux is one’s ability to communicate authentically, which as Tillman says, “enables relationships to create bridges of engagement through dialog and storytelling”. Isn’t that what both traditional and new media are striving for as we develop and create with these new-fangled tools?

5. 100 Days of Happy

I just heard about this blogger via a good friend and it’s the ONLY thing that has made me feel slightly better when dealing with some heartache recently (never before had I done a Google search on “how to fix a broken heart” – sad, I know). This twenty-something is blogging her way to happy by performing a daily act of happiness (as simple as taking a break to work on a crossword or as grand as constructing a fancy undergarment—to me, that’s fancy). It’s one thing to will yourself to move forward, but it’s quite another to dedicate time to blog about it as well, esp. in a way that others find inspiring (including myself here). Someone get this girl a book deal – stat!

That’s all for now – I think next week I’m going to throw in some items that I Didn’t Read While Hard at Work (but really wanted to) and instead added to my ‘favorites’ which is now filled to the brim. Happy (almost) Friday out there!

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DR. WHAW? – March 25, 2010


2010
03.25

This post was written by DR. WHAW? Contributor Rachel Boyman.

It’s been a long week for this East Coaster but I’m looking forward to a little 4-day staycation in NYC – here’s what I Didn’t Read While Hard at Work today (but of course, really wanted to!). Enjoy!

DR. WHAW? – March 25, 2010

1. The Eight Types of People to Unfollow on Twitter or Defriend on Facebook by Brian Moylan

The headline on this one caught my attention immediately, and though the tone is a bit crass, the point is well-taken (it is Gawker after all). I’m most active on Twitter, Facebook and LinkedIn, and though I have different “standards” for each social medium, there is a certain guilt I feel when I ignore or deny a friend request or have to relegate someone to a blocked/limited view list after receiving the 14th invite to Farmville (you know who you are). Moylan’s piece made me feel less guilty, because as he states, “Guess what, if we cared about stopping the deforestation of the Florida panhandle, we would seek the group out and join it ourselves.”

2. Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad – WSJ.com by Shira Ovide and Suzanne Vranica

The iPad is coming! I’m supremely tempted to buy one (now you know I prefer Apple products to flowers…well, actually, I like both ;-) but would want to see how some of the content models will shake out for consumers. This WSJ talks about some of the uncertainty still out there, as well as some of the advertising deals that have already been inked with well-known mags like Time, Esquire & Men’s Health.

3. Why the Industry Needs You to Fill Out the Census – The Big Tent – Advertising Age by Bill Imada

A lot of money is at stake for state and local communities based on this year’s Census results, so if you haven’t taken a few minutes to fill yours out yet, perhaps this piece will give you an extra nudge. For those who work in the advertising industry, (or any industry that depends on advertising dollars, which is, well, a lot of industries) Imada gives another reason to stand up and be counted – your industry will benefit. Check out how your state/city is participating here

4. When Success Follows the College Rejection Letter by Sue Shellenbarger

Whether you’re anxiously waiting to hear from an admissions office or trying to figure out the next step in your professional or personal life, I think it helps to know that some of the most successful people face difficulty—even rejection—at some point.

5. Beware: Social Networking Cops Are Here by Bill Snyder

Last week, I wrote about geotagging and how I’m hesitant to participate in location-based social networking sites. This post by Bill Snyder basically reminded me that it doesn’t really matter whether I invest time in geotagging or not because in the

DR. WHAW? – March 18, 2010


2010
03.18

This post was written by new DR. WHAW? Contributor Rachel Boyman. Give her a big welcome, and check out her bio on the newly  updated contributors page!

It seems like just yesterday (it was kind of) that I saw RebeccaDenison’s tweet that she was looking for a DR. WHAW contributor, and voila! Behold my first post of Didn’t Read While Hard at Work.* Bear with me while I try to strike the right note between relevant & fun stuff.

*Okay I’ll admit I might have read a bit b/c I was a bit anxious/excited to get this started!

DR. WHAW? – March 18, 2010

1. One Year of Twitter by Jordan Keats – I stumbled upon (no pun intended, seriously) this and kept reading because I 100% agree with Keats’ first statement: Twitter is awesome and overwhelming. In recent conversations with friends and colleagues who work and are interested in media, I’m surprised by how many are reluctant to begin using Twitter given the site’s reach. The point that Keats makes is simple: Twitter is whatever you want it to be, and understanding how to best use it as a tool is an added benefit of listening & contributing to the conversation. While reading I started thinking, ‘I wonder where I’ll be when I celebrate my 1-year twiti-versary and it turns out, it’s not that far behind. My first tweet was on March 20th, 2009. Guess what it said? “Overwhelmed by twitter.”

2. Is Apple Throwing Hat into the Location Ring? by Jenna Wortham – On Tuesday, fellow DR. WHAW? Contributor Melissa Cafiero talked about her thoughts on Social Geotagging and I have to agree—not only do I not understand the point of location-tagging-software, but I find it invasive. For all the pros of social media, one con is that it erodes privacy, and I don’t really want everyone  (or anyone, sorry Mom) to know where I am at all times – it just feels creepy. Also, after you become a ‘Mayor’ on foursquare, what’s the next goal? Governor? President? King? Or do you wait until you’re ousted and start the process all over again?

3. The Bank of Facebook by Thomas Power – For someone who’s just beginning to pay a lot of close attention to all of the tentacles of the Social Media Octopus, I found this video (more like a vlog post) about the major players in the social media space pretty clear cut. As to whether Facebook has a future as a bank, I don’t know the #1 social networking site has peer-to-peer lending in its crosshairs, but it’s an interesting idea and one I haven’t heard before.

4. And on the Sabbath, the iPhones shall rest by Austin Considine – Ever since John Mayer came up with the idea for a digital cleanse I’ve been thinking that it might be a good idea to take a bit of time off here-and-there from all of the gadgets and thingamabobs that we’re constantly connected to. My next vacation isn’t for awhile, so I’m thinking of giving into a tech-free Sabbath this weekend—I’ll let you know what happens!

5. Social Media Marketing Can Replace Advertising by Liz Gannes – Attention-grabbing headline coming out of OMMA Global from Mark Kvamme at well-known VC firm Sequoia Capital—the idea here is that if the product/content is good enough, the crowd handles the marketing & promotion. The caveat? The product/content has to be worth its weight.

6. Disney Mean Girls Mash Up by pinkwhig on YouTube – A very clever you-tuber edited video of Disney’s most well-known female heroines and overlayed it onto the audio of the trailer for Mean Girls. I watched a couple of times to make sure the  Disney characters consistently match-up with the voices on the Mean Girls audio – no small editing feat there. I also like that all five of the Disney princesses were the standouts in my mind (Ariel, Sleeping Beauty, Cinderella, Belle, Jasmine).

7. What 15 Journalists Took Home from South by Southwest by Steve Myers – Myers is experiencing an Austin Hangover. Even if you went to SXSW, you probably didn’t catch all that you wanted to. I thought this was a decent round-up of ideas and events relevant to journalists (though not exclusively so) across all platforms.

8. 9 Home Remedies for Hangovers by HowStuffWorks Eds – Speaking of hangovers, I didn’t need these today, but every now and then these tips might come in handy!  Some are obvious, but I didn’t know the healing power of bananas & ginger!

9. March Madness: Pie vs. Cake Tournament by Jessica Coen at Jezebel – I went to a Big 10 school, I’ve been to an NBA Championship Game and my roommate went to UNC…but I have very little interest in March Madness. I saw this today and thought it was a clever way to include the non-NCAA-bracketeers. Tough for me to choose between Apple and Pumpkin Pie though…really could have gone either way.

Thus we conclude my first DR. WHAW post—hope you got this far!  Wish you a great Thursday night & a very happy Friday!